What To Post On LinkedIn? 25 Captivating Post Ideas For LinkedIn

Posting on LinkedIn can feel intimidating. You get started, then get stuck figuring out what to post. The problem can feel overwhelming. After all, nothing kills your momentum like staring at a blank screen. But keep in mind that what you post on LinkedIn matters. The right LinkedIn content creation strategy can help you land your dream job, find new clients for your business, or even get promoted at work. The trick is knowing what to post to achieve your goals. This article will help you identify your objectives so you can create captivating posts that engage your audience and get you noticed.

One way to find great ideas for LinkedIn posts is to use AI tools like Bluecast. This AI content tool for LinkedIn helps you generate content for LinkedIn based on your specific goals. It takes the guesswork out of LinkedIn content creation so you can quickly get back to achieving your objectives.

7 Benefits of Using LinkedIn Content Marketing

1. Exposure to LinkedIn’s Massive User Base

With access to LinkedIn’s user base of over 600 million, with approximately 250 million users active every month, you have the potential for exposure to a broader audience and the ability to generate more high-quality leads directly from your content.

2. Access to Decision-Makers

Since LinkedIn is a professional platform, large portions of the user base are decision drivers, those individuals tasked with making decisions for:

• Companies
• Corporations
• Brands

As such, you have a higher possibility of gaining access to them.

3. Expansion of Your Reach

Publishing or sharing content on LinkedIn expands your reach, allowing you to connect with current or potential customers and their networks. Also, if you use hashtags in your content, you can reach others interested in your offer, helping them find you more easily.

4. Increased Networking Opportunities

The structure of LinkedIn consists of connections and followers, increasing your networking capacity. You’ll be able to cultivate relationships with your followers and continue to do so with your connections.

When you post relevant and engaging content that directly speaks to your target audience, you increase your chances of sharing what you know with those not currently in your network, enticing them to follow or connect more readily.

5. Potential to Drive More Traffic to Your Website

Traffic, especially to B2B websites, increases due to LinkedIn, so sharing content can cause users to navigate your website to learn more about you and what you offer.

6. Lead Generation

Lead capture forms are essential tools websites use to collect information from visitors. These forms help businesses gather details about potential customers, allowing them to understand their interests and needs better. The quality of the data collected through these forms is crucial, as it directly impacts the effectiveness of your marketing efforts.

High-quality data enables more targeted and personalized interactions, increasing the chances of converting leads into customers. Quality Leads Through LinkedIn Advertising LinkedIn is highly effective for generating quality leads. According to Sprout Social statistics, 62% of B2B marketers find LinkedIn a valuable source of leads, accounting for 33% of purchase intent.

A Game-Changer for B2B Marketing Success

This means that LinkedIn not only helps in acquiring leads but also significantly influences their decision-making process. By leveraging LinkedIn’s advanced targeting options and vast professional network, businesses can attract the right people, those who are more likely to convert.

This makes LinkedIn a powerful platform for B2B marketing, connecting you directly with the business professionals who matter most to your goals.

7. Leveraging LinkedIn for Recruitment

To effectively leverage LinkedIn for recruitment marketing, follow these key steps: 

• Raise Awareness: Increase the visibility of your company and its job opportunities.
• Engage with Potential Candidates: Interact with candidates through relevant content and meaningful conversations. 
• Tailor Your Approach: To make your outreach more effective, consider the needs and preferences of your target candidates. 
• Focus on Hiring: Streamline your hiring process to convert interested candidates into employees.

Implementing these strategies can attract top talent and efficiently fill your open positions.

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Formats of LinkedIn Posts

1. Text-Only Posts: Simple Yet Effective

Text-only posts let the text do all the talking. While you might be tempted to opt for a post with a visual asset, a well-crafted text-only post can still go a long way with your audience. 

Many brands use them to:

• Summarize key takeaways
• Share expertise
• Encourage discussion with a simple question

2. Posts with Polls: Quick Engagement Boosters

Polls are an excellent tool for boosting engagement quickly. They play on your audience’s curiosity, encouraging them to participate in the conversation and see other professionals' thoughts. This makes polls a valuable addition to your posting strategy. Beyond engagement, polls provide valuable insights into your audience by revealing how people vote, helping you tailor future content based on these results.

On LinkedIn, you can create polls with up to four options, setting the duration to:

• One day
• Three days
• One week
• Two weeks

Overall, polls are fantastic for fostering community interaction, gathering quick, actionable insights, and keeping your audience engaged right where they’re already scrolling.

3. Posts with Images: A Popular Choice

Images are a favorite among social media marketers, and it’s easy to see why. Research shows that images are the most popular content type to post amongst B2B marketers, thanks to their visual appeal and ease of consumption.

Whether it’s:

• A single graphic highlighting key statistics
• A collection of images from your latest company event
• An infographic showcasing top takeaways from a recent report

This post type is a powerful way to stop the scroll and capture attention. Images on LinkedIn typically generate twice as many comments, making them a valuable asset in your content strategy.

4. Posts with Videos: The Engagement King

Videos are an absolute must when engaging content on LinkedIn. They deliver 5x more engagement than other post types and an incredible 24x more engagement with live videos. You might have noticed that LinkedIn recently introduced a short-form video feed similar to TikTok’s scrolling style.

This format offers a dynamic and interactive way to capture your audience’s attention with easily digestible content as they scroll through their video feed. The beauty of video content is its versatility. You can create a short video summarizing key takeaways from your latest blog post or repurpose webinar content into bite-sized video snippets.

5. LinkedIn Documents: The Best Carousel Replacement

You’ve likely heard about LinkedIn’s removal of carousel posts. But did you know brands now use the LinkedIn Documents post type to keep delivering carousel-style content? In 2023, these carousel posts garnered 2.5 times more engagement than the average for all content types!

While social media managers were thrilled to find this workaround, LinkedIn Documents offer much more than carousel replacements. Case studies, eBooks, reports, and one-pagers your marketing team creates can now be easily shared and enjoyed across LinkedIn. 

The best part? Users can download your documents to:

• Read later
• Refer back
• Share with their team

6. LinkedIn Newsletter: Building a Loyal Audience

LinkedIn Newsletters are a powerful way to build a loyal audience and deliver consistent, high-quality content. When you create your first newsletter, your Page followers are notified and invited to subscribe. Each time a new edition is published, subscribers receive a notification directing them to your latest content.

Once each newsletter goes live, it appears as a post on your company’s LinkedIn page, providing valuable content that helps fill up your social media calendar.

7. LinkedIn Articles: Long-Form Content for Professionals

Like LinkedIn Newsletters, LinkedIn Articles offer another effective way to engage your audience right where they’re already scrolling. When you publish an article, a LinkedIn post is created, and your audience can engage with it directly and share it with their networks. You can increase engagement by mentioning users or organizations within the article and embedding images and videos to make the content more dynamic.

LinkedIn Articles are ideal for:

• Thought leadership pieces
• Detailed how-tos
• In-depth analysis

A great way to get started is by repurposing your blog content. Rather than always directing your audience to an external site, turning your blog into a LinkedIn Article lets you deliver content directly on the platform, which also benefits your visibility in the algorithm.

8. LinkedIn Events: Promote and Manage Your Gatherings

LinkedIn Events makes creating event landing pages directly within LinkedIn easy, helping you promote and manage your events efficiently.

You can create two types of events:

• In-person events: These take place in person and are promoted on LinkedIn
• Online events: These can be hosted in three formats:some text
  • Audio Events: Real-time, audio-only conversations without video, screen sharing, or text chat.
  • LinkedIn Live Events: Streamed directly on LinkedIn, featuring real-time interactions in the comments, with a recording on your Page or profile afterward.
  • External Events: Hosted outside of LinkedIn and promoted on the platform. The organizer provides a link to an external broadcast location where attendees can join the event.

LinkedIn Events are an excellent tool for promoting upcoming webinars, whether you’re hosting them within LinkedIn or externally, and for reaching a broader audience to learn about your in-person events.

9. LinkedIn Live: Engage Your Audience in Real Time

Although not a traditional post type, LinkedIn Live is another format to vary your content strategy. LinkedIn Live lets you broadcast live video content directly to your audience on the platform, and it’s incredibly effective—LinkedIn Live videos get 6x more reactions and 23x more comments than native videos.

After your live stream ends, the content automatically stays on your LinkedIn Page, so your audience can catch up if they missed it, and you can easily repurpose it. One of the standout benefits of LinkedIn Live is the ability to interact with viewers in real time. Viewers can comment, ask questions, and react during the livestream, creating an immediate and engaging experience.

LinkedIn Live is particularly effective for:

• Webinars
• Q&A sessions
• Product launches
• Interviews

It’s a powerful tool for building a more personal connection with your network.

Bluecast: AI-Powered LinkedIn Growth for B2B Professionals

Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks. 

Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. Perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.

Get started with a 7-day free trial today. No credit card is required.

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What to Post on LinkedIn? 25 Captivating Post Ideas

1. Share Industry News

If you come across a news story that impacts your audience, posting it can position you as a trusted source of information. Add some value by including a short caption summarising the news and providing your unique commentary or context. To encourage more engagement, ask readers to share their thoughts on the news in the comments.

2. Empathize With Your Peers

While it only makes sense to be positive in most of your posts, LinkedIn is about work, and work can sometimes be super frustrating! Sharing personal stories and content that acknowledges the pain points of your role or industry can help position you as someone who gets it and empathizes with your audience. It’s the social media equivalent of a healthy venting sesh with your work bestie about what drives you crazy about the job you love.

3. Have Some Fun

LinkedIn doesn’t have to be all business all the time. Consider adding fun posts about hobbies or interests and lighthearted content that might make your followers smile. Your audience won’t always remember what you wrote, but they will remember how you made them feel.

4. Shine a Light on Your Employees

LinkedIn allows you to show off what makes your business or organization shine: the people who make up your team. Posting employee accomplishments, promotions, or profiles boosts their status and morale.

It’s a powerful way to turn your employees into brand advocates as they share the post with their network. It can also tell prospective employees you value your team and celebrate their contributions.

5. Share a Book That You Loved

Have you recently read a book that sparked new ideas? Or one that just didn’t deliver? Share a quick review on LinkedIn and post a photo of the cover. It doesn’t have to be a long review—this isn’t a high school book report.

Sharing even a single takeaway can bring value to your followers or connections. Drive engagement by asking your audience if they’ve read it or encourage them to use the comments to recommend their recent reads.

6. Share Some Good News

Did you win an award or a big contract? Have you landed new funding or hit a significant milestone? LinkedIn is a great place to share good news and pat yourself on the back. 

Pro tip: Mention the people who helped you get there. They’ll probably repost it and add it to your engagement stats.

7. Bust a Myth

One of the best ways to establish yourself as an innovator on LinkedIn is to challenge the status quo. 

• Does a common misperception of your role constantly irk you?
• Tired of “common” sense that isn’t?
• Want to challenge a long-held myth about your industry?

Sharing content where I disagree with prevailing perceptions can make for a compelling post—and spark plenty of comments for and against my stance.

8. Put a Face to Your Work

If your organization dramatically impacts people’s lives, try putting their faces front and center in your LinkedIn posts. Numbers and graphs make sense when you share quarterly results, but when your hard work is a fundamental human success story, names and faces are more effective at telling the tale.

9. Post Events You’re Going To

If your business relies on industry conferences to build business, LinkedIn is the perfect place to announce that you’ll be attending. Let leads know which panels you’re on, your presentations, and where they can find you. To encourage interaction, ask other attendees what they’re looking forward to the most.

Pro tip: During the countdown to the event, you can publish a short series of posts to generate excitement.

10. Share Resources

Try sharing resources your audience might find handy. Guides, templates, or checklists can all bring value to your profile or company page and have a good chance of being shared if you don’t have time to create resources from scratch.

Slack your work colleagues and ask them to send you their top industry resources and thought leaders so you can compile and share them in a post. Even a collection of your top bookmarks can help your audience!

11. Ask a Question

Use LinkedIn’s poll feature to ask your audience questions or gauge preferences for a different post type. It could be a fun love/hate choice between different working methods or preferences (“Oxford comma: Yes or No?”) or a serious question about a hot-button topic.

Remember the “social” part of social media: Starting conversations by asking thoughtful questions can prompt a lot of interactions. Plus, you can use the poll results as the starting point for a future post!

How Cvent Engaged 400K Followers with a Simple Question

Erica Stoltenberg, Director of Corporate Communication for Cvent, an event management platform with nearly 400,000 followers on LinkedIn, says one of their most potent posts was asking their audience about the most significant challenges in their role. “The post ignited a lively discussion,” said Stoltenberg.

‍“And it gave us valuable insights into our audience’s needs and preferences—which in turn inspired a whole new library of social content.”

12. Highlight a Customer or Supplier

Give a shout-out to your clients, customers, or suppliers. The recognition can make them feel appreciated—and motivated to share your post. It also shows potential customers or partners that you value these relationships.

It doesn’t have to take much time or need a fancy video. They’ll usually be happy to share a photo of themselves and answer a few questions by email.

13. Toot Your Own Horn

If your organization is involved in the community, supports charities, or backs other outside initiatives, it’s worth a post. Do you encourage your employees to volunteer? Share their stories. It’s a smart way to build your profile and generate some goodwill.

It can also showcase a positive aspect of your corporate culture to prospective employees. Even better, it helps the organizations you support gain valuable exposure. So be sure to link to them!

14. Share Helpful Tips or Tricks

LinkedIn is already chock-full of vague and generic career advice, so surprise your followers with practical tips and hacks and offer actionable insights they can’t get anywhere else. 

• Has there been a change in the platforms your industry relies on that people may have missed?
• Are there any expert tips that can save them time?

Leading people to that “ah-ha” moment can help you stand out.

15. Celebrate Every Day

Nearly every day on the calendar seems to be set aside to celebrate something somewhere (“National Whiskey Sour Day” is August 25th, BTW).

16. Post a Micro Lesson

If you’re a creator with a book to pitch, a blog to flog, or courses to offer, use some of that existing content to create a micro lesson. Put together a carousel of PDF documents with clear, simple steps and provide it for free.

It’s like those samples at Costco: Give folks a taste of what you offer so they can judge the quality for themselves. 

‍Note: While LinkedIn dropped carousel posts a while ago, this uses a clever workaround called the “PDF post hack.”

17. Share Data and Stats

Nothing speaks louder than the facts—especially when engaging professionals on LinkedIn. Sharing relevant industry stats, surveys, case studies, research, and data can help bring your posts to life. Keep all stats, facts, and figures pertinent to your brand. This helps ensure that your content on LinkedIn is informative rather than just fluff.

Pro tip: If my organization isn’t behind the stats, always credit the source of the statistics.

18. Share an Opinion

Do you feel strongly about something? Share it! It can be serious or silly, but this type of post can generate a lot of reactions and comments. You should avoid politics or other hot-potato subjects unless your organization is already in the thick of it.

19. Be Topical

 Is everyone talking about a meme or image that’s going viral? Find a way to tie it into a product or service you offer or your company culture. Viral images pack a real punch, significantly when you can add your spin to it.

20. Use Images

Always include an image or other asset. Posts with visuals receive 98% more comments than text-only posts. You don’t need to be a photographer to share pictures with your audience. Just use Canva’s huge template library and create beautiful and compelling visuals from start to finish without leaving Hootsuite Composer.

21. Post a Video

According to LinkedIn, audiences are 20x more likely to share videos than any other post type. Camera shy? No video equipment? The great news is that you don’t need to be in the video.

Some brands do a great job using animated text and images to share their message in video form. You can use Canvas text animation features, free video creation software, or compelling graphics in Hootsuite.

23. Share Company Updates

Your company’s vibe attracts dream customers and future team members. Show what happens inside your business. Share client success stories—post about team achievements and company milestones. Promote the people you work with and be publicly grateful for their efforts.

24. Give Step by Step Guides

Teaching builds authority, especially when you break down exactly how you solved problems that your dream customer also has. Share methods anyone can follow, going deeper than surface-level posts. Make every guide super specific to one challenge.

Give away your best stuff within the post. Share screenshots of the wins you got using this exact method. Post in detail about the small changes that led to tremendous results. Make your solution feel real and achievable. Position yourself as the expert who's done the work.

25. User-generated Content (UGC)

Featuring user-generated content on LinkedIn is a strategic move for businesses looking to boost engagement and authenticity. It aligns perfectly with LinkedIn content ideas for B2B. UGC diversifies the types of content to post on LinkedIn.

This variety, from video testimonials to written reviews and user photos, keeps the content engaging and breaks the monotony of traditional corporate posts.

4 Best LinkedIn Post Formatting Practices

1. Keep Formatting Consistent Across LinkedIn Posts

When you create consistent formatting styles for your LinkedIn posts, you build a cohesive brand identity. Your audience recognizes your content by its visual style and formatting, not just its topic.

For example, if you use a specific font, color scheme, and layout for your posts, your audience will associate those elements with your brand. This helps establish trust and familiarity with your followers, making them more likely to engage with your content regularly.

2. Preview LinkedIn Posts Before Publishing

Before hitting the "publish" button on your LinkedIn post, take a moment to preview how it will appear in the feed. This allows you to catch formatting issues, such as:

• Awkward line breaks
• Cut-off text
• Images that don't display correctly

Previewing your post also lets you see how it looks on different devices, such as desktop computers, tablets, and smartphones. With more users accessing LinkedIn on mobile devices, ensuring your posts are optimized for smaller screens is essential.

3. Experiment with Different LinkedIn Formats

To determine what formatting techniques work best for your audience, it's crucial to test different styles and analyze engagement metrics. Try experimenting with various post lengths, multimedia content, and hashtags to see what resonates with your followers.

Keep track of metrics like views, likes, comments, and shares for each post. Over time, you may notice patterns in which types of posts perform best. Use this data to inform your future formatting decisions and continually refine your approach.

4. Prioritize Accessibility in Your Posts

When formatting your LinkedIn posts, consider accessibility for users with disabilities. This includes:

• Adding captions or transcripts for video content
• Using alt text to describe images
• Ensuring sufficient color contrast between text and background

By making your posts accessible, you expand your potential audience and demonstrate your commitment to inclusivity. This can help build trust and loyalty among your followers, as they appreciate your efforts to create content that everyone can enjoy.

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LinkedIn is a great place to build your professional reputation and brand. Regularly sharing posts and articles on the platform will position you as a subject matter expert and help you get more business opportunities and leads.

For example, if you’re a B2B marketer and share a case study on LinkedIn about how you helped a client improve their sales process, prospects looking for someone to help them improve their sales processes will find your content. They’ll view you as a credible expert and may contact you to see how you can help them.

While you can promote your business and its offerings directly on LinkedIn, sharing your posts and articles about your work and industry is much more effective. Doing so will attract the right audience and build your brand and reputation.

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