Taplio vs. Supergrow (Choosing The Best LinkedIn Growth Tool)

Compare Taplio vs Supergrow to find the best LinkedIn growth tool for engagement, content scheduling, and lead generation. Discover the right fit for you.

Bluecast Team
Bluecast Team
February 14, 2025
How-To Guides
min read

Writing a post for LinkedIn is not easy. First, you must get over the pressure of creating a great post that resonates with your audience. Next, you have to figure out what to write about. Finally, you have to tackle writing the post itself, which includes crafting a catchy intro, developing the body of the post, and concluding with a call to action. LinkedIn content creation requires consistency, creativity, and an understanding of what engages your audience. If you want a good score on your LinkedIn post, you can use AI tools like Taplio or Supergrow to help. Both of these solutions can assist you in generating better LinkedIn content. They each have different features, strengths, and weaknesses.

In this article, we’ll compare Taplio vs. Supergrow to help you choose the best AI content tool for LinkedIn.

Taplio vs. Supergrow at a Glance

women on a laptop - Taplio vs Supergrow

Taplio offers a wide array of tools for managing LinkedIn accounts. Users can create and schedule posts, stay organized with a content calendar, engage with their audience, analyze performance metrics, and easily manage multiple accounts.

With its in-depth approach, Taplio is perfect for users looking for a structured solution to improve their LinkedIn presence over time.

Supergrow: The Quick and Simple Way to Boost Your LinkedIn Profile

Supergrow takes a different approach. This tool automates the writing process to help users generate posts quickly. While it also includes features to help users manage their LinkedIn accounts and analyze performance, it’s best for those who want to create content quickly without manual editing. 

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What is Taplio, and How Does It Work?

taplio - Taplio vs Supergrow

Taplio is an AI-powered tool that can help you enhance your LinkedIn content creation process by generating ideas for your posts. It was founded in 2022 by Alex Berman and Tom Jacquesson to help businesses and individual users thrive on this popular platform without hiring social media marketing agencies. 

After paying for the subscription, you can access Taplio from your browser. Installing Taplio Stats – an extension for Google Chrome that provides quick access to key metrics and content inspiration while browsing LinkedIn is also a good idea.

AI for LinkedIn Growth

Taplio can save you time on LinkedIn by handling tasks like:

  • Writing posts
  • Scheduling when they go out
  • Analyzing your content's performance

It uses AI to generate fresh ideas and draft posts for you. There are also tools for finding viral content to reshare, engaging with other users, and managing your network of connections. So, it goes beyond just content and looks at growing your overall LinkedIn presence and reach.

Is It Worth the Cost?

The pricing starts at around $39 per month, so it's not cheap. But it's worth the money because of how much time it saves.

Taplio is very handy for anyone trying to build and monetize a personal brand or business on LinkedIn.

What is Supergrow, and How Does It Work?

super grow - Taplio vs Supergrow

Supergrow is a powerful tool that helps professionals create and manage LinkedIn content. The platform uses AI to generate posts, schedule them, and provide new ideas to enhance your strategy. With Supergrow, you can start from scratch to create articles, LinkedIn posts, and even image slideshows called carousels.

The tool also allows you to turn an article from your website into a social media post, making it easier to share your content.  If you're out of ideas, the tool can suggest topics to help you get started. Also, Supergrow can send personalized post ideas weekly based on your interests and usual issues. It won't post anything without your approval, so you can review and edit everything before it goes live.

Key Features of Supergrow

Supergrow offers a range of features to enhance your LinkedIn strategy:

  • AI Content Generator: Creates engaging posts based on your input and preferences
  • Custom AI Writing Style: Adapts to your unique voice and tone
  • Carousel Maker: Simplifies the creation of visually appealing carousel posts
  • Team Collaboration: Allows multiple users to work together on content creation
  • Scheduling: Automates post publishing at optimal times
  • Engagement Tools: Helps increase interaction with your LinkedIn network.  

In short, Supergrow is a straightforward tool that helps you keep your LinkedIn content fresh and engaging, making the personal brand-building process easier and more efficient.  

Bluecast: AI-Powered LinkedIn Content Creation

Bluecast empowers B2B professionals to amplify their LinkedIn presence with AI-driven content creation and management, helping them grow their audience and drive revenue—without content bottlenecks.

Whether you're repurposing content from various formats or crafting original posts that match successful writing styles, Bluecast streamlines the entire process from ideation to scheduling.

Perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.

Start your 7-day free trial today, no credit card required!

Taplio vs Supergrow, Understand The Key Differences

woman looking at a laptop - Taplio vs Supergrow

Taplio operates as an all-in-one LinkedIn management tool. It helps users create, schedule, and engage with content while providing analytics to track performance. If you're serious about building a strong LinkedIn presence and want access to advanced features, Taplio provides a solid foundation.

On the other hand, Supergrow is also LinkedIn-focused but leans more toward automated content generation, particularly for carousels. It’s an excellent option for those who want to quickly create visually appealing posts without investing too much effort in content strategy.

Content Inspiration: How Do They Help Users Generate Post Ideas?

Finding new post ideas is one of the biggest challenges for LinkedIn users. Both tools offer features to help with this but take different approaches.

Taplio vs. Supergrow: Content Inspiration Compared

Taplio allows you to search for viral posts in your niche by filtering based on engagement levels and publishing dates. This helps you identify trending topics and draw inspiration from high-performing content. It’s a great way to analyze what works and structure your posts accordingly.

Supergrow provides content inspiration, focusing more on trending topics than high-engagement posts. While you can't filter results by likes or dates, it ensures your content stays timely and relevant.

AI-Powered Content Creation: How Do Their AI Tools Compare?

Both Taplio and Supergrow integrate AI to assist with content creation, but Taplio’s AI is more advanced in terms of flexibility.

Taplio: AI-Powered Content & Engagement for LinkedIn

Taplio’s AI helps you generate LinkedIn posts, carousels, and even comments to engage with other users. It can turn YouTube videos and articles into LinkedIn carousels, making it easier to repurpose content. It also includes a LinkedIn chat assistant that acts as a writing helper, guiding you through post-creation with natural, human-like conversations.

Supergrow: Quick & Easy LinkedIn Content with AI

Supergrow focuses on ready-to-use templates and AI-generated carousels. If you need a quick LinkedIn post or carousel with minimal input, Supergrow is excellent. It doesn’t offer the same depth as Taplio regarding customization, AI-driven comments, or engagement tracking. 

Scheduling and Automation: Which Tool Offers Better Post-Scheduling Features?

Both tools allow you to schedule LinkedIn posts, but Taplio takes it further with advanced automation options. 

With Taplio, you can:

  • Analyze the best times to post based on LinkedIn activity trends
  • Auto-comment on your posts to keep the engagement going
  • Send direct messages to people who interact with your content
  • Cross-post to X (formerly Twitter) if you have a Tweet Hunter subscription

Supergrow, while not as advanced, still provides solid scheduling features. You can view your posts in a calendar format, use the one-click scheduling feature, and even auto-add a first comment to boost engagement. Even so, it lacks Taplio’s AI-driven scheduling optimization and engagement automation. 

Engagement and Relationship Building: How Do They Help Users Connect With Others?

Taplio goes beyond content creation by helping you engage with others strategically. It automatically tracks interactions to see who engages with your posts and organizes them into lists. Whether you’re networking or tracking potential leads, this is useful for relationship-building.

Taplio provides an icebreaker generator to craft personalized LinkedIn messages based on user profiles, making outreach easier. It also monitors LinkedIn mentions so you can respond quickly to brand mentions or client inquiries.

Supergrow: Manual Outreach with AI-Powered Engagement

Supergrow’s approach is more manual. You have to add contacts to a custom list before engaging with them. While this gives you control over who you interact with, it can be time-consuming.

Supergrow offers an AI-powered comment assistant, which suggests responses to LinkedIn posts, making engagement faster.

Carousel Creation: How Do They Help Users Create Carousels?

Carousels are one of the most effective LinkedIn post formats, and both tools support carousel creation. Taplio lets you turn tweets, Reddit posts, or YouTube videos into LinkedIn carousels. 

Its AI helps generate content, and you can customize the design, themes, and engagement details.

Easy Carousels with Customization Limits

This gives you complete creative control while also speeding up the process. Supergrow makes carousel creation incredibly simple, using pre-made templates that require little customization. 

You can modify backgrounds, add images, and adjust text, but the downside is that other Supergrow users can access the same templates, making your carousels look similar to others. You’ll need to edit the design and branding manually to stand out.

Pricing: What Do Plans Look Like For Both Taplio and Supergrow?

Pricing is one of the most significant differences between these two tools. Taplio is more expensive but offers a 7-day free trial and a 30-day refund policy on the first payment.

  • Starter Plan: $49/month (billed yearly) or $65/month
  • Standard Plan: $79/month (billed yearly) or $99/month
  • Pro Plan: $149/month (billed yearly) or $199/month

Supergrow is much more budget-friendly, making it an excellent choice for solopreneurs or small businesses.

  • Starter Plan: $19/month
  • Pro Plan: $29/month
  • Agency Plan: $99/month (for managing multiple accounts)
  • Enterprise Plan: $500/month (for large organizations)

Which One Should You Choose?

If you need a full-featured LinkedIn management tool that helps with content creation, scheduling, engagement, and analytics, Taplio is the better choice. It’s ideal for business professionals, personal brands, and LinkedIn power users who want a strategic, data-driven approach.

If you’re looking for a more straightforward, more affordable tool focused on automated content creation and carousels, Supergrow is an excellent option. It’s best for users who want to produce LinkedIn content quickly without spending too much time on strategy and engagement tracking.

Taplio vs. Supergrow vs. Bluecast: Choosing the Right LinkedIn Tool

The right tool depends on your needs. If you want to grow your LinkedIn presence strategically and engage with your audience more effectively, Taplio is worth the investment. If you just need a fast, easy way to create content, Supergrow does the job at a lower cost.

A 3rd contender in the Taplio vs. Supergrow battle is Bluecast. If you are looking for a budget-friendly LinkedIn branding tool that allows you to manage your content, engagement, and other valuable features, consider Bluecast.

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Choosing a LinkedIn Growth Tool

women looking happy - Taplio vs Supergrow

Look closely at the type of content each tool generates. Is it adaptable to your voice and style? If you want to create posts that reflect your tone or brand, check if the tool allows for that level of customization.

On the other hand, if you need inspiration or templates to get started, some tools offer that, too, so assessing your needs is essential.

Budget: Choosing a LinkedIn Growth Tool You Can Afford

Pricing can vary greatly, so consider which tools you can afford. Some platforms are more comprehensive and costlier, while others are more budget-friendly. Determine which tool best balances features and costs that align with your budget.

Analytics and Metrics: Choosing a LinkedIn Growth Tool to Improve Your Strategy

To improve your LinkedIn strategy, you need tools that offer valuable insights into your performance.

Some tools like MagicPost provide in-depth analytics to help you track your engagement and refine your plan. Be sure to check if the tool offers more than just raw data and provides actionable insights.

Special Features: Choosing a LinkedIn Growth Tool with the Right Functionalities

Finally, consider any unique features you may need for your specific strategy.

  • Do you need to create carousels?
  • Generate videos?
  • Track post visibility?

Ensure the tool you choose provides the most essential functionalities for your content strategy.

Posting Schedules: Scheduling Consistent LinkedIn Posts for Growth

Look for tools to create and manage a consistent posting schedule to maximize reach.

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LinkedIn has transformed into the go-to platform for B2B marketing. 97% of B2B marketers now use LinkedIn for organic content marketing.  LinkedIn users also vastly prefer this platform for business-related content. 62% of users say they expect to see more professional content on the platform in the future.

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