How To Write A LinkedIn Post That Calls For Real Engagement

You’ve crafted the perfect LinkedIn profile. You’ve landed on a clear goal for your LinkedIn content creation. You even have an idea for your first post. But when you open a new LinkedIn post, the blank page stares back at you, and you freeze. Writing a post for LinkedIn is harder than it should be. Sound familiar? If so, you’re not alone. Many LinkedIn users struggle to write posts that attract attention, and for good reason: LinkedIn's algorithm is designed to promote content that sparks engagement, so writing a post with that goal in mind can feel daunting. Fortunately, this article will show you how to write a LinkedIn post that calls for real engagement.

One way to make the process easier is to use an AI content tool for LinkedIn, like Bluecast. This valuable tool will help you master LinkedIn content creation so you can write a post that attracts attention and sparks engagement in no time.

What is a LinkedIn Post, and What Are the Types?

A LinkedIn post is a message with a maximum of 3000 characters that you can publish on your profile. You can enhance your LinkedIn post with:

• An image
• An image carousel
• A video
• A document 

Only 250 characters are visible before clicking ‘see more’: ensure your lead-in compels the reader to click ‘learn more on your content. The ideal image format for LinkedIn is 1200 x 627 pixels. Image posts get more engagement than plain text posts. The video format is also gaining popularity on LinkedIn.  

1. Text-Only Posts

Text-only posts are exactly what they sound like: posts where the text does all the talking. 

Why use them? 

Text posts can help drive engagement. Consider posing a question to catch your audience’s attention and encourage them to comment. Or, use a list to summarize takeaways, wins, or ways people can help.

2. Single-Image Posts

A single-image post is a photo, screenshot, infographic, or other static visual accompanied by optional text.

Why use them? 

An eye-catching visual can quickly capture your audience's attention and tell a richer story than text alone. Posts with at least one image typically get two times more comments than those without.

3. Multi-Image Posts

Multi-image posts allow you to showcase multiple static images in an engaging collage that people can click and expand to view more detail.

Why use them? 

Using several eye-catching visuals allows you to share more context and can drive increased engagement with your post.

4. Native Videos

A native video post is video content shared with your followers on LinkedIn (note: the platform supports a range of file types).

Why use them? 

Video can heighten the emotion of your message and create a more personal connection between you and your audience. Unlike embedded videos, such as YouTube links, native videos autoplay on members’ LinkedIn feeds, making people more likely to pause and watch.

5. Articles

Post editorial-style articles directly from your nonprofit’s LinkedIn Page on the LinkedIn platform.

Why use them? 

When you publish an article on LinkedIn, your followers and supporters can comment on the article directly and easily share it with their networks. Additionally, if you @mention another member or organization in the article, they’ll get a notification about the mention, making them more likely to see and engage with your content. 

Use articles to share announcements, details about a new campaign, thought leadership, or insights to inform and educate your audience.

6. Newsletters

Publish a recurring series of newsletters directly on LinkedIn.

Why use them? 

The newsletter feature on LinkedIn allows your team to quickly create and publish professional, eye-catching newsletters from your nonprofit’s LinkedIn Page. When you make your first newsletter, all existing followers of your Page will be notified, encouraging them to subscribe. Depending on their settings, subscribers may receive push and/or email notifications.

7. Documents

Upload and share PowerPoint presentations, Microsoft Word documents, and PDFs with your supporters.

Why use them? 

Easily share resources and information, such as annual reports and research, by uploading documents directly to LinkedIn.

8. Celebrate an Occasion

Acknowledge occasions and milestones using your images or animated assets that LinkedIn has created for you.

Why use them? 

Use the “Celebrate an occasion” feature to give kudos, announce project launches, mark milestones, or welcome new team members.

9. Polls

Run a poll with up to four options (max. 30 characters per option) on LinkedIn. Your poll can be open for one day, three days, one week, or two weeks.

Why use them?

Polls are a quick and easy way to generate engagement. Use them to gather information about your audience (ex, the type of content they’d like to see or their opinion on a trend). Or, consider quizzing them on fun facts about your nonprofit or cause and then posting the correct answers.

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LinkedIn Post vs LinkedIn Article: Are They The Same

LinkedIn posts and LinkedIn articles are not the same things. A LinkedIn post is a short format piece of roughly 3000 characters. It can be a:

• Status update
• Poll
• Video
• Announcement
• Event promotion
• Brief statement

A LinkedIn article, in comparison, is much like a long-form blog. You have 120,000 characters to educate and entertain your audience. As it appears in search engine results pages (SERP), you can use it to build your brand and drive traffic to your website.

Which One Gets the More Views: LinkedIn Article or Post?

Most certainly, LinkedIn posts get much more views from the LinkedIn newsfeed. The LinkedIn algorithm favors LinkedIn posts more for showing them on the LinkedIn newsfeed about your connections. However, LinkedIn posts get lost in the crowd faster and more efficiently. So, they have a very short lifespan. 

On the other hand, LinkedIn articles keep getting viewed from search results on Google and other search engines. So they have a longer lifespan. Also, having articles on your profile will indicate to your profile viewers that you:

• Are you serious about my field of work
• Do regular research and stay updated
• Care about my audience to share with them in-depth views
• Are an industry authority

In short, LinkedIn posts are great for keeping the ball rolling on the engagement side of things, whereas LinkedIn articles are helpful for long-term brand image and authority building.

When to Publish LinkedIn Articles

As mentioned above, articles and blog posts, by nature, are more extended forms of content than LinkedIn posts. So, only use LinkedIn articles when you have something in-depth to share on any topic. An article should comprehensively discuss an issue, analyze related aspects, and offer valuable insights. 

You can discuss the latest industry trends and news and share your comprehensive analysis on any latest incident or topic. You can also share my industry knowledge and expertise through how-to articles and tips & tricks articles.

When to Publish LinkedIn Posts

LinkedIn posts are most beneficial when sharing an idea, a thought, a few insights, and an image, video, or document. You can also share any recent updates about my business or professional life. Sharing news or other resources with a short, straightforward opinion or comment can also be a good idea. 

It’s also a good practice to share the articles I write on LinkedIn as a separate LinkedIn post with a short snippet or summary of the article so that I can maximize the reach of my articles.

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How to Write a LinkedIn Post That Calls for Engagement

Crafting a LinkedIn post that gets people talking isn’t just about putting words together—it’s about sparking a conversation. If you want your post to stand out in a crowded feed, you need to focus on readability, relevance, and relatability. Here's how to nail it:

1. Simplify, Simplify, Simplify

Let’s be honest: nobody logs onto LinkedIn hoping to read a dissertation. Keep your posts simple and easy to digest. Write like you're explaining something to a wise friend over coffee—not drafting a white paper.

If you’re unsure about your tone, use tools like the Hemingway App or Microsoft Word’s readability checker. Aim for a reading level slightly below your audience’s formal education level. It’s not about dumbing things down—it’s about making your ideas accessible.

And don’t feel pressured to max out LinkedIn’s 3,000-character limit. Most posts get truncated after 140 characters anyway, so your first few lines should pack a punch (more on that next).

2. Start With a Scroll-Stopping Headline

Your first sentence isn’t just an opener; it’s your headline. It’s what convinces someone to hit “See More.”

Think of it as bait—your chance to hook the reader. Use a compelling anecdote, a bold question, or a spicy take. For example:

‍“My biggest mistake as a manager? It was as cringeworthy as it was avoidable.”

“What happened to meaningful blog posts? These days, all the good stuff is on LinkedIn.”

“Imagine feeling buyer’s remorse—during your first week at a new job. Been there.”

Whatever you choose, make it irresistible enough to earn a click.

3. Ride the Wave of LinkedIn Trends

Jumping on trends can feel like jumping on a bandwagon. However, LinkedIn's algorithm often rewards those who experiment with new features. Whether it’s polls, carousel PDFs, or the latest flashy format, early adopters usually see better engagement.

That said, trends are like desserts—not the foundation of your content strategy. Use them sparingly to complement your core messaging, not replace it.

4. Add Visual Flair

LinkedIn might not be Instagram, but visual elements still play a significant role in grabbing attention. Posts with images get 98% more comments, and those with videos are 20x more likely to be shared. Want clicks? Try a native document (like a carousel PDF)—these generate three times the engagement of standard posts.

Options for visuals include:

• Screenshots of relevant stats
• Infographics to explain a process
• A meme to inject personality
• Even well-placed emojis for a splash of color
• Visuals don’t just attract attention; they add depth and make your post more memorable.

5. Write for One Person, Not Everyone

When you write, imagine you’re speaking directly to one person in your network. It could be:

• A colleague
• A client
• Even a mentor

Ask yourself: “What do they need to hear right now?”. This focus makes your post feel personal and authentic. It’s less about broadcasting to the masses and more about creating a connection. 

Ironically, writing for an audience of one often resonates with a whole lot more. Engagement on LinkedIn isn’t just about beating the algorithm; it’s about starting meaningful conversations. 

By keeping your content simple, leveraging strong headlines, experimenting with trends, adding visuals, and writing with a specific person in mind, you’ll create posts that inspire likes, comments, and—most importantly—connections. Remember, the best LinkedIn posts feel more like dialogues than monologues. So hit “publish” and join the conversation!

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10 Best LinkedIn Post Ideas That Boost Engagement

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1. Engage Your Audience with Polls

Polls are an excellent way to encourage interaction, spark conversations, and gather opinions and preferences. They’re also great tools for collecting feedback and analyzing customer sentiment around your brand, products, or services. 

LinkedIn allows you to customize the visibility and duration of your polls so you can gather timely and relevant insights. You can also view poll results as a percentage or number of votes and share them with your audience.

2. Ask Questions or Solve Problems

Asking thought-provoking questions or offering actionable insights or solutions to help your followers overcome challenges and achieve their goals builds your credibility and positions you as an expert. It also boosts engagement (likes, comments, and reposts).

3. Share A Post With Your Thoughts

Share ‘hot takes’ and posts with your thoughts, opinions, and experiences on LinkedIn, much like status updates. It’s an excellent way to strengthen your brand and drive engagement on your posts. 

Don’t be afraid to go against the grain and put your unique perspectives out there. Editing coach Erica Schneider does this often. Encourage your audience to share their insights in the comments to spark a healthy debate.

4. Announce Product Launches

Want to generate buzz around a new product you’re rolling out? Share a LinkedIn post about it. Highlight key features, benefits, and use cases relevant to your audience. Include eye-catching images or videos that show your product in action to boost the impact of your launch post.

5. Celebrate Company Wins and Milestones

Sharing your company’s achievements and success stories on LinkedIn can help you improve your brand’s reputation, attracting more leads and talent. When people see how well your company is doing in growth, innovation, and impact, they’ll naturally want to associate with your brand. Recognizing and rewarding your team’s hard work is also a great way to boost morale and can significantly improve employee productivity and retention rates.

6. Share Upcoming Events

Hosting a webinar or speaking at an event? Share an update on LinkedIn to expand your reach and drive more registrations and attendance.

7. Post Videos

Video is one of the most engaging content types on social media, including on LinkedIn. Leverage the power of video to stand out and show your brand’s personality. Create short-form or long-form videos, such as product tutorials, testimonials, or behind-the-scenes glimpses into your company culture. 

Here’s Mailchimp sharing its community service activities with a LinkedIn video. Make sure you optimize your videos for mobile and add subtitles, as most people scrolling through their feeds might not have sound on.

8. Share Different Visual Content Formats

Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, you can share charts, infographics, and case study cover images when promoting your content on LinkedIn. Using various visual formats helps your posts stand out in the feed and makes your brand seem more enjoyable and less monotonous.

9. Create Carousel Posts

Carousel posts allow you to share multiple images, videos, or slides in a single post, making them ideal for storytelling, step-by-step guides, or showcasing different aspects of your brand. While LinkedIn carousel posts are no longer available as an organic posting option, they can still be used as an ad post type. 

You can also create carousel-like posts by uploading PDFs with multiple pages optimized for size.

10. Create Newsletters for Your Audience

LinkedIn allows you to create newsletters to regularly post content like tips, insights, and resources around specific topics. Subscribers are notified whenever you publish new articles; anyone on LinkedIn can find, read, and share your content. This makes newsletters a great way to establish thought leadership and build community and engagement around your brand.

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LinkedIn is a beneficial social network for business owners and sales professionals. It can help you get leads, learn about your prospects, and even get referrals.  But to unlock these benefits, you need to get noticed. That’s why writing compelling posts for LinkedIn is crucial.

How To Write A LinkedIn Post That Gets Noticed Fast

LinkedIn is a beneficial social network for business owners and sales professionals. It can help you:

• Get leads
• Learn about your prospects
• Even get referrals

But to unlock these benefits, you need to get noticed. That’s why writing compelling posts for LinkedIn is crucial. Nothing beats writing excellent posts when it comes to getting noticed on LinkedIn. LinkedIn posts allow you to share your insights, knowledge, and expertise with your network and the LinkedIn community at large. 

The more you write, the more you’ll attract attention from your target audience and ideal clients.  Moreover, the algorithm favors posts and other native features over shares of external content. Writing LinkedIn posts can help you get noticed faster than other methods. 

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