25 Best LinkedIn Content Ideas For Personal Brands & Businesses

Creating engaging content for LinkedIn can feel overwhelming, especially when staring at a blank screen with a looming deadline. If you have ever felt this way, you are not alone! The good news is that there are plenty of LinkedIn content ideas to help you get started. Whether you're new to LinkedIn content creation or looking to refine your strategy, this article will explore the best ideas to inspire your posts and help you create a following on LinkedIn for your business or personal brand.
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25 Best LinkedIn Content Ideas for Personal Brands & Businesses

employees in an office - LinkedIn Content Ideas

1. Create Original, Long-Form Content

One general rule of thumb for driving LinkedIn reach and engagement is to offer people on the platform something valuable. So, long-form content wouldn’t be your goal in of itself, but a way to create value for your audience. Long-form content is a great delivery vehicle for:

Detailed whitepapers
How-to guides
Research reports
Case studies and much more.

Don’t worry about the length of the article. The key is to make sure that every word interests the reader.

2. Write LinkedIn Articles

LinkedIn offers a feature that allows you to write articles natively on the platform. You get 110,000 characters, much more than the 3,000 characters you get with a status update. You also get more features, like:

Deadlines
Linking
Image support

LinkedIn’s article features are very similar to those of a microblogging platform. LinkedIn articles are a good way to deliver your thought leadership, especially in your capacity. Like long-form content, you want to ensure that your content provides the reader with some kind of value or benefit.

3. Try ‘Adjacent-Industry’ Content

Let’s say you’re in the retail space. While it’s a great idea to center your content on issues that directly relate to retail, look at other, but related, industry content, too. For example, trends in the supply chain or logistics industry relate to retail, too. You can share how transportation costs are affecting retail. You can create content leveraging supply chain advances to cut retail expenses or create more competitive pricing.

Sharing adjacent-industry content is a good way to diversify your content mix. Talking about one thing repeatedly might be boring for your audience (and maybe even you!). Moreover, knowing more about your space from different angles and perspectives is a great way to boost your thought leadership.

4. Produce Original Data

If there’s one thing you can’t have “too much” of, it’s data. There’s always room for more data. Invest in research that creates original data. Not only does this help with thought leadership, but it gives others a reason to use and share your content. This research work also positions you and your brand as a credible authority on the subject.

Research and data cost money, but even now, far fewer people offer it than more qualitative content. Moreover, you can get a lot of mileage out of one report. For example, you can create different LinkedIn posts focusing on other insights. One data set or report could support your LinkedIn content strategy for weeks or months.

5. Celebrate Achievements

Don’t shy away from celebrating company-wide or even individual employee achievements. Industry awards, company growth, and even anniversaries or personal milestones give people a great window into your company. The benefit of this type of LinkedIn content is that it makes you and your company more authentic to people.

6. Offer Tips, Hacks & How-To’s

This is about zeroing in on providing value to the reader. You can make this as simple as a post or status update that uncovers a neat new way of using a popular tool. You can also build a comprehensive guide on using complex software without prior knowledge.

The benefit of this type of content is that it delivers tangible value to the reader. It gives them something they can use to succeed in their work. This puts you in their best graces, and you can expect them to keep following and engaging with your LinkedIn content.

7. Post Short Clips of Webinars

Interestingly, you can get a lot of mileage out of webinars. You don’t need to rely on posting the whole thing as one content piece. You can extract clips focusing on specific points/ideas and post those on LinkedIn. Make sure to add subtitles so people can view them without the audio. This way, they can start getting the gist of the video clip as soon as they scroll to it.

8. Leverage User-Generated Content (UGC)

Look at ways to get your employees and/or customers to create content for you. This can be as simple as testimonials, reviews, their thought leadership, and more. The advantage of UGC and employee-generated content (EGC) is that it augments your LinkedIn content efforts.

Quantitatively, it gives you more to work with to fill your content pipeline. Because you’re drawing on lots of different people, you’ll find that the content is also diverse and varied. EGC is also a good way to engage employees. Finally, because the content comes from the voice of customers or employees, it also carries more authenticity than branded content.

9. Spotlight Your Team

Give outsiders a window into your company by focusing on your people. You can have content that showcases what your employees are up to in the company (e.g., “day in the life of” posts). This gives potential job candidates and customers an idea of who they’d be working with should they engage with your company.

You should also promote the achievements and activities of your employees. So, for example, if they’ve been invited to speak at an event or webinar of another company, promote that. It shows people that your team is valued across the industry and helps people within my company know that their employer values their strengths and achievements.

10. Enter Discussions

From time to time, you’ll find conversations involving multiple people on LinkedIn. These discussions offer an excellent opportunity to cast the light onto yourself. But you’ll want to ensure you’re fully informed about the subject matter and, most importantly, your input offers real value. If successful, you’ll find people wanting to connect with you and/or follow your official pages.

11. Spotlight Your Customers

Look at spotlighting the users of your products and services. You can create testimonial posts and videos that have them talk about their experience with your company. You can also build case studies that showcase how my customers excelled at something using your offerings.

Look at even celebrating customer achievements. So, if a customer reaches a growth milestone or acquires key customers, look at promoting it. This tells your audience that I’m invested in my customers’ success.

12. Poll your audience

Polls are an excellent way to encourage interaction, spark conversations, and gather opinions and preferences. They’re also great tools for collecting feedback and analyzing customer sentiment around my brand, products, or services.

LinkedIn allows you to customize the visibility and duration of your polls so you can gather timely and relevant insights. You can also view poll results as a percentage or number of votes and share them with your audience.

13. Ask questions or solve problems

Ask thought-provoking questions or offer actionable insights or solutions to help my followers overcome challenges and achieve their goals.

‍This does two things:

It builds my credibility and positions me as an expert.
It boosts engagement:some text
- Likes
- Comments
- Reposts

14. Share a post with your thoughts

I share ‘hot takes’ and posts with my thoughts, opinions, and experiences on LinkedIn, much like status updates. It’s an excellent way to strengthen my brand and drive engagement on my posts. Don’t be afraid to go against the grain and put my unique perspectives out there.

Editing coach Erica Schneider does this often. Encourage my audience to share their insights in the comments to spark a healthy debate.

15. Announce product launches

Want to generate buzz around a new product I’m rolling out? Share a LinkedIn post about it. Highlight key features, benefits, and use cases relevant to my audience. Include eye-catching images or videos that show my product in action to boost the impact of my launch post. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video.

16. Celebrate company wins and milestones

Sharing my company’s achievements and success stories on LinkedIn can help me improve my brand’s reputation, attracting more leads and talent. When people see how well my company is doing regarding growth, innovation, and impact, they’ll naturally want to associate with my brand. Recognizing and rewarding my team’s hard work is also a great way to boost morale and can significantly improve employee productivity and retention rates.

17. Share upcoming events

Hosting a webinar or speaking at an event? Share an update on LinkedIn to expand my reach and drive more registrations and attendance.

18. Post videos

Video is one of the most engaging content types on social media, including on LinkedIn. Leverage the power of video to stand out and show my brand’s personality. Create short-form or long-form videos, such as:

Product tutorials
Testimonials
Behind-the-scenes glimpses into my company culture

I make sure I optimize my videos for mobile and add subtitles, as most people scrolling through their feeds might not have sound on.

19. Share different visual content formats

Don’t just stick to text posts or share video after video. Mix it up by using a variety of different formats, especially visuals. For example, I can share charts, infographics, and case study cover images when promoting my content on LinkedIn. Using various visual formats helps my posts stand out in the feed and makes my brand seem more enjoyable and less monotonous.

20. Create carousel posts

Carousel posts allow me to share multiple images, videos, or slides in a single post, making them ideal for:

Storytelling
Step-by-step guides
Showcasing different aspects of my brand

While LinkedIn carousel posts are no longer available as an organic posting option, they can still be used as an ad post type. I can also create carousel-like posts by uploading PDFs with multiple pages optimized for size.

21. Create newsletters for your audience

LinkedIn allows me to create newsletters to regularly post content like tips, insights, and resources on specific topics. Subscribers are notified whenever I publish new articles, and anyone on LinkedIn can find, read, and share my content. This makes newsletters a great way to establish thought leadership and build community and engagement around my brand.

22. Celebrate company wins and milestones

Recognizing and rewarding my team’s hard work is also a great way to boost morale and can significantly improve employee productivity and retention rates.

23. Weekend Recap Post

A weekend recap post is my chance to summarize my recent work and play days. Share about:

A new project
A fresh client
An event I attended
Fun moments with family and friends

These posts offer a personal touch, letting my audience get to know me better and building trust and credibility. I spice them up with photos and videos to make them visually appealing. After all, people enjoy content that's easy on the eyes.

24. Weekend Rant Post

Got something on your chest I'm itching to get off? Whether it's about the latest in politics, trending events, or just some industry buzz, a weekend rant post can be my outlet. It's the perfect time to share my take on things I'm passionate about.

Please keep it classy and considerate. I want to spark a conversation, not a confrontation, so make sure my rant doesn't step on anyone's toes!

25. Memory Post

Switching it up from the weekend vibe, how about a stroll down memory lane? Share a blast from the past with a Memory Post. It could be:

A cherished childhood moment
A pivotal high school event
A memorable college experience
Something that recently made you proud

Memory posts draw people in, offering a glimpse of the personal journey behind the professional facade. To make my memory pop, sprinkle in some photos or videos. Visuals breathe life into my stories, transforming my post into a vivid, relatable, and engaging snippet of my life's story.

Undeniable Benefits of LinkedIn Content Creation for Brands

man using a laptop - LinkedIn Content Ideas

LinkedIn has over 930 million users, with 310 million active each month. This massive audience means that brands can connect with people beyond their immediate network and generate high-quality leads directly from their shared content.

Whether targeting professionals in your industry or looking to reach potential clients, LinkedIn's massive platform allows you to broaden your reach and make meaningful connections.

Access to Decision-Makers

LinkedIn is designed for professionals, unlike other social platforms, meaning many users are decision-makers within their companies. These people are responsible for purchasing decisions, partnerships, and strategic direction.

By sharing valuable content that speaks to their needs, you can capture their attention, build trust, and ultimately gain access to individuals who can make critical business decisions. LinkedIn is a powerful tool for reaching the right people in your industry.

Expand Your Reach Beyond Your Immediate Network

You expand your reach beyond your immediate followers whenever you publish or share content on LinkedIn. Your content can be seen by your current audience and their networks, which significantly increases your brand's visibility.

Additionally, using relevant hashtags helps your content appear in searches, making it easier for others who share an interest in your industry or offerings to find you. This organic growth enables you to connect with a broader audience and strengthens your brand's presence in the marketplace.

Increase Networking Opportunities

LinkedIn is built on connections. Posting content that resonates with your target audience increases the chance that people will want to connect with you. Unlike other platforms where connections are more transactional, LinkedIn fosters meaningful relationships.

Whether you're connecting with:

Potential clients
Industry peers
Thought leaders

The platform provides numerous opportunities to expand your network. As you engage with your audience and share relevant insights, you'll grow your connections and cultivate lasting relationships that can benefit your brand in the long term.

Drive More Traffic to Your Website

Content shared on LinkedIn isn't just about building brand awareness—it's also a great way to drive traffic to your website. Especially for B2B businesses, LinkedIn can be a powerful tool for guiding interested parties directly to your website, where they can explore your offerings in more detail.

By sharing:

Blog posts
Product updates
Case studies
Other valuable content

You can entice LinkedIn users to click through to your site, helping you convert these visitors into potential customers.

Generate More Leads

LinkedIn is a powerful tool for lead generation. You can attract the right prospects through its advertising options and high-quality content. According to Sprout Social, 62% of B2B marketers find LinkedIn an invaluable source of leads, influencing 33% of purchase intent. LinkedIn offers highly advanced targeting options that allow you to pinpoint exactly who you want to reach by:

Job title
Industry
Company size
Even specific interests

The result is a higher likelihood of generating quality leads that are more likely to convert into customers.

Recruit Top Talent

LinkedIn is also an essential platform for recruitment marketing. If you're looking to attract top talent, LinkedIn can help you raise awareness about your company and its job opportunities. By sharing content highlighting your:

Company culture
Team successes
Open roles

You can engage with potential candidates and build your brand as an employer. Tailoring your content to reflect the interests and needs of your ideal candidates will further boost your recruiting efforts.

The ability to directly interact with potential hires through LinkedIn messaging or comments can streamline the recruitment process, helping you quickly fill open positions with top talent.

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7 Best Practices for LinkedIn Posts

Bluecast Writer - LinkedIn Content Ideas

1. Start with a Hook to Catch Your Audience’s Attention

The first part of your LinkedIn post that readers will see is the hook. It’s crucial because it determines whether your audience will keep reading. The hook is one of the most essential parts of the post, so dedicate ample time to writing a captivating one.

A strong hook can be:

A question
A provocative statement
Even a surprising statistic

Crafting an engaging hook will significantly drive the post’s overall engagement.

2. Visuals Are Your Best Friends

Humans are visual creatures, so it’s no surprise that audiences engage more with posts that contain eye-catching images. Incorporating visuals into your LinkedIn posts breaks up the text and makes consuming content easier. For example, use a photo or infographic instead of large blocks of text to illustrate your point.

Try using LinkedIn carousels or videos to boost engagement. When possible, use high-quality visuals that are directly linked to your content. For instance, if you’re sharing an insightful post about improving employee engagement, consider synthesizing the information in your post into an appealing infographic, for example, to enhance visual engagement and clarity.

3. Engage Your Audience Through Storytelling

Connecting with your audience on a deeper, more personal level is key to driving engagement on your LinkedIn posts. Storytelling is a powerful way to do this. Share anecdotes, experiences, or case studies that illustrate your points. Here are a couple of proven frameworks you can build your posts around: The STAR Method (Situation, Task, Action, Result), The Hero’s Journey

4. Include a Call to Action

A strong CTA encourages your audience to take action. Whether downloading a resource, visiting your website, or starting a conversation, a clear CTA guides your readers toward the desired outcome. Experiment with different CTAs to see what works best for your audience.

Create FOMO (Fear of Missing Out): Mentioning limited availability or exclusive offers can encourage immediate action. Alternatively, mention people who have already taken advantage of your offer. This will make others feel like they're missing out.
Offer Value: In exchange for a desired action, such as a free guide or template. If it’s free and offers valuable content, people will love it!
Keep it Simple: Avoid overly complex CTAs. A clear and concise call to action is more effective. There is no fluff, just value.
Some strong CTA's we recommend: some text
- “Download my eBook now.”
- “Join the webinar waitlist here.”
- “For more insights, access our newsletter here.”
- “Access the free toolkit here."
- "Sign up for our course today."
- "Get started with a free trial."
- "Download the free guide to learn more."
- "Tag a friend who needs to see this."

5. Post Consistently

You can’t build an audience overnight. Posting regularly is one of the best ways to stay visible and relevant to your audience. Develop a consistent posting schedule that fits your lifestyle and audience's preferences. Consistency helps you build a loyal following and increases your visibility in the platform's algorithm.

6. Share Valuable Resources

Position yourself as an industry expert and go-to resource by sharing valuable resources with your audience. This could include:

Articles
Whitepapers
Webinars
Tools that can help them succeed in their professional lives.

You build trust and credibility by providing value and encouraging them to engage with your content and follow your updates.

7. Don’t Forget to Leverage Analytics

Use LinkedIn analytics to track your posts’ performance. By analyzing metrics like:

Impressions
Engagement rates
Click-through rates

You can gain insights into what’s working and what’s not. Adjust your strategy based on these insights to continuously improve your content’s effectiveness. For a deeper dive into LinkedIn analytics, look at our detailed guide.

How Long Should a LinkedIn Post Be?

When crafting LinkedIn posts, the ideal word count depends on your objectives, audience, and content type. While LinkedIn allows up to 3,000 characters per post, you don’t always need to use all that space. Here's a more detailed breakdown to guide your content strategy:

Short and Snappy Posts (150 to 300 characters)

Shorter posts work well if you're looking for quick engagement and conversations. These concise messages are great for grabbing attention, asking a thought-provoking question, or sharing a bite-sized insight. They encourage immediate reactions, such as likes, comments, or shares, which helps boost your post’s visibility.

Short posts are also perfect for direct, actionable content like announcing a new product, highlighting a tip or sharing an industry update. They’re fast to read, easy to engage with, and often prompt responses from busy professionals scrolling through their feeds.

Longer Posts (1,300 to 2,000 characters, around 200 to 400 words)

Longer posts allow you to provide more in-depth content, making them ideal for:

Storytelling
Thought leadership
Detailed explanations

If you want to share personal experiences, offer valuable insights, or educate your audience on a complex topic, this length offers enough room to dive into your subject without overwhelming the reader.

These posts resonate with users who enjoy in-depth content that adds value and showcases your expertise. Thought leadership, industry analysis, and personal success stories fit nicely into this format.

Avoid the "Middle Ground"

Interestingly, research shows that posts that fall into the "middle ground" (around 500-1,000 characters) often underperform. This length isn’t long enough to provide accurate depth, nor is it short enough to deliver a quick, impactful message. The key is to decide whether your post needs:

To be brief
To the point
More detailed

The Opening Line Matters

LinkedIn posts show a “See More…” button after about 140 characters, so grabbing attention is essential. The first sentence should hook your readers and make them want to click to read more. Make sure your opening sets the tone and sparks curiosity, whether you’re sharing:

A question
A bold statement
An intriguing fact

Experiment and Analyze

Ultimately, the best way to understand what works for your audience is to experiment. Test different post lengths, tones, and styles to see what generates the most engagement. Monitor metrics like likes, comments, shares, and clicks to gauge what resonates with your followers. Over time, you’ll fine-tune your approach and find the sweet spot for your content.

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Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management. This AI content tool for LinkedIn helps users repurpose and create original posts that engage audiences and drive business results.

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25 Best LinkedIn Content Ideas For Personal Brands & Businesses