9 Different LinkedIn Post Types For Diversifying Your Content

Do you ever get stuck when posting on LinkedIn? You may feel overwhelmed by the pressure to perform or have trouble deciding what to post. You’re not alone. Many professionals struggle with LinkedIn content creation. Diversifying your content by posting different LinkedIn post types can help break up the monotony, inspire fresh ideas, and even help you discover your authentic voice. In this article, we'll explore the posts you can share on LinkedIn to help you get unstuck and achieve your goals.

Bluecast’s AI content tool for LinkedIn can help you achieve your LinkedIn content creation goals by generating posts based on the various LinkedIn post types. Our tool can help you create engaging posts matching your style and tone so you can get unstuck and start posting on LinkedIn again.

9 Different LinkedIn Post Types for Diversifying Your Content

1. Text-Only Posts: The Power of Simplicity

Who says a post needs visuals to stand out? Text-only posts are like a blank canvas for ideas, perfect for sparking meaningful conversations. These posts can cut through the noise with their simplicity whether you’re:

Sharing a personal insight
Summarizing key takeaways from an event
Posing a thought-provoking question

According to LinkedIn's algorithm, text-only posts tend to have higher reach, as lacking media makes them faster to load and engage with. To maximize impact, focus on clear and concise writing, and don’t shy away from adding emojis or line breaks for readability.

2. Posts with Polls: Engagement Made Easy

Polls are a crowd favorite for a good reason—they’re quick, interactive, and insightful. A well-crafted poll can spark curiosity and invite your audience to weigh in on topics they care about, making it a win-win for engagement and research. Polls on LinkedIn allow up to four options and can run for one day to two weeks.

They’re an excellent way to gather audience insights while boosting visibility, as LinkedIn’s algorithm favors posts with higher engagement rates. For instance, a simple question like, “What’s your go-to productivity hack?” could flood your post with votes and comments, driving more views.

3. Posts with Images: A Visual Feast

Visuals capture attention instantly, so image posts remain a cornerstone of LinkedIn strategies. From infographics to behind-the-scenes company snapshots, images tell stories and amplify engagement.

LinkedIn says posts with images earn twice as many comments as text-only updates. Consider creating:

Visually appealing charts
Highlighting key metrics
Repurposing blog content into bite-sized graphics

The key is to ensure your images are professional, high-quality, and relevant to your message.

4. Posts with Videos: The Engagement Magnet

Video content reigns supreme on LinkedIn, offering a dynamic way to connect with your audience. Did you know videos receive 5x more engagement than other types of content, and live videos push that number to a staggering 24x?

With LinkedIn’s introduction of a TikTok-style video feed, there’s a growing opportunity to create short, impactful videos that grab attention quickly. These could be:

Tutorials
Thought leadership snippets
Event highlights

Even better, live videos foster real-time interaction, helping you build deeper connections with your audience.

5. LinkedIn Documents: Carousel Posts Reimagined

If you thought carousel posts were gone, think again. LinkedIn Documents have replaced them, offering a robust alternative. You can upload PDFs, eBooks, or reports and allow your audience to scroll through them on the platform.

In 2023, carousel-style content garnered 2.5x more engagement than other formats, making LinkedIn Documents a no-brainer for marketers. Plus, they’re downloadable, meaning your content can live on your audience’s devices long after they’ve scrolled past.

6. LinkedIn Newsletters: Building a Loyal Following

Newsletters on LinkedIn are a fantastic way to keep your followers engaged over time. Subscribers are notified every time you publish a new edition, ensuring consistent visibility. By repurposing your best blog posts or creating exclusive content for subscribers, you can use newsletters to position yourself as a thought leader.

Bonus: they double as regular posts, filling out your content calendar while boosting your reach.

7. LinkedIn Articles: In-Depth Storytelling

LinkedIn Articles are your best friend when you need to go deep. These long-form posts are perfect for sharing:

Detailed insights
How-tos
Thought leadership

Unlike blog posts hosted externally, LinkedIn Articles keep your audience on the platform, which can improve engagement and visibility. Adding images, videos, and mentions of relevant professionals can further elevate their appeal, encouraging more shares and discussions.

8. LinkedIn Events: Networking Meets Content

LinkedIn Events simplify promotion and audience management, whether it’s a webinar, Q&A, or product launch. You can host events online or in person, using features like LinkedIn Live streams or external links to virtual platforms.

Live events get 23x more comments than traditional videos, making them a top choice for building buzz and interaction. Use event pages to share updates, and don’t forget to follow up with attendees for post-event engagement.

9. LinkedIn Live: Real-Time Connection

LinkedIn Live is where authenticity meets immediacy. Broadcasting live lets you interact with viewers through comments and reactions, creating a two-way conversation.

Whether it’s a casual Q&A or a polished product demo, this format is incredibly engaging. Live streams earn six times more reactions and keep viewers on your page for replays, so they’re not just one-time wonders.

‍Pro tip: Repurpose snippets from your live session into other content formats for maximum ROI.

Why You Should Diversify Your LinkedIn Posts

woman typing on a laptop - LinkedIn Post Types

Not everyone consumes content the same way. Some prefer reading detailed articles, while others engage more with quick polls or visual media like videos and infographics.

By diversifying your posts, you can cater to the preferences of different audience segments, ensuring your content resonates with a broader group.

Showcase LinkedIn's Many Features

LinkedIn offers a range of content formats:

Text-only posts
Images
Polls
Videos
Documents
Newsletters
Live streams

Each is optimized for different engagement opportunities. Using multiple post types allows you to leverage these features effectively, boosting visibility in the LinkedIn algorithm.

For instance, videos generate five times more engagement than text-only posts, while polls foster quick interaction.

Keep Your Content Fresh and Engaging

Repeatedly posting the same type of content can cause your audience to lose interest. Mixing up formats keeps your profile dynamic and encourages users to keep engaging.

A visually striking image or an interactive poll can reignite interest among followers who might overlook a standard text update.

Build Thought Leadership with Diverse Post Types

Different types of posts allow you to showcase your expertise in various ways. Articles and newsletters are great for in-depth thought leadership, while shorter posts or polls can demonstrate your ability to distill complex ideas into digestible insights. This variety positions you as a well-rounded authority in your industry.

Boost Engagement Metrics with Varied Content

LinkedIn’s algorithm favors diverse engagement types. A poll might spark quick participation, while a video or article encourages longer viewing times or deeper interaction.

These varying metrics signal to the algorithm that your content is valuable, increasing its chances of being shown to more users.

Gather Insights and Feedback from Your Audience

Different content types serve unique purposes. Polls can reveal audience preferences. Documents can test interest in long-form content. Live videos allow real-time interaction.

Analyzing the performance of these posts can help you gain insights into what resonates most with your audience, enabling more effective content planning.

Strengthen Brand Identity with Multiple Content Formats

A mix of content formats lets you tell your brand story in multiple ways. Videos can humanize your brand with behind-the-scenes glimpses, while articles and documents position your company as a thought leader. This variety helps establish a well-rounded and engaging online presence.

Drive Business Goals with Targeted Post Types

Different post types can effectively target these objectives, whether your goal is to attract talent, generate leads, or grow your network.

For example, hosting a LinkedIn Event is ideal for promoting a webinar, while sharing documents like case studies directly support lead generation.

Adapt to Changing LinkedIn Trends

Social media trends evolve, and LinkedIn is no exception. Diversifying your content ensures you stay relevant and adaptable.

For instance, the rise of LinkedIn Live and short-form video feeds offers new ways to engage users, and adopting these trends early can give you a competitive edge.

Leverage LinkedIn Analytics for Better Insights

You can analyze performance across different formats when you vary your post types. This helps you identify what works best for your audience and refine your strategy.

For example, if videos consistently generate higher engagement, you can prioritize them while using other formats strategically.

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Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. It is perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.

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12 Amazing Post Ideas for LinkedIn

1. Recent Industry Reports: Summarize Key Findings to Spark Engagement

Stay updated with the latest industry reports, and use your post to summarize key findings. Provide insights, statistics, and your perspective on how these findings impact your industry. Encourage your networks to share their opinions and experiences related to the report.

2. Share a Professional Challenge: Opens the Door for Authentic Engagement

Talk about an experience in your work life that was a challenge for you. Then, go into detail about why it was a challenge and offer advice for people going through that same challenge.

3. Interview an Industry Leader: Create Engaging, Relatable Content

Conducting interviews adds a personal touch to your content. Choose a colleague or industry leader with expertise in a relevant area.

Share key takeaways, interesting anecdotes, and advice discussed during the interview. Tag the interviewee to increase visibility and engagement.

4. Common Misconceptions in Your Field: Set the Record Straight

Identify prevalent misconceptions in your industry and use your post to debunk them. Provide evidence, case studies, or personal experiences to support your clarification.

5. Personal Career Milestones: Share Your Journey with Your Network

Posting about something personal involving your career can offer relatability to your audience. They can also respect your vulnerability as well.

You can also use this opportunity to celebrate your achievements within your industry or share some lessons learned. This will add a human element to your profile and can inspire others in your network.

6. Tips to Increase Productivity: Help Your Network Work Smarter

Share practical tips that have helped you save time and improve productivity. It could be a:

Specific tool
Technique
Mindset shift

Encourage your audience to try your suggestion and share their time-saving tips in the comments.

7. Video Tutorial Related to Your Area of Expertise: Create Engaging Content

Visual content often captures more attention. Create a short video tutorial showcasing your expertise. It could be a demonstration of:

A useful tool
A quick how-to guide
A behind-the-scenes look at your work process

Videos tend to drive higher engagement on LinkedIn.

8. Share Thoughts on Industry News: Start a Conversation

Stay abreast of industry news and events, and share your insights. Discuss the implications, potential opportunities, or challenges arising from the news. Encourage your connections to join the conversation by expressing their opinions or sharing additional information.

9. Introduce and Celebrate Team Members: Humanize Your Brand

Humanize your brand by introducing a new team member or celebrating team achievements. Share their contributions, express gratitude, and highlight the positive impact on your organization. This fosters a sense of community within your network.

10. Personal Growth Recommendations: Seek Input from Your Network

Engage your audience by seeking recommendations. Ask for suggestions on tools, books, or courses related to your industry or professional development. This sparks conversations and provides valuable insights for you and your network.

11. Motivational Quotes: Spread Positivity and Engage Your Audience

Post an inspirational quote that resonates with you and explain why it motivates you. Invite your connections to share their favorite quotes in the comments. This adds a positive vibe to your profile and encourages meaningful interactions.

12. Customer Success Stories: Build Credibility and Attract Prospects

Showcase the success stories of your customers with their permission. Share the challenges they faced, the solutions your product or service provided, and the positive outcomes. Customer success stories can build credibility and attract potential clients.

6 Best Tips for Posting on LinkedIn

linkedin on a laptop - LinkedIn Post Types

1. Shake Up Your Content Game

If you’re churning out weekly blog posts with little traction. Rigid schedules can sometimes lead to rushed, uninspired content that fails to connect with your audience. Instead of sticking to a “once a week” routine, focus on delivering content that resonates with your audience—even if that means slowing down.

Think beyond the usual long-form blog posts. Could your ideas shine brighter as a video, an infographic, or a quick anecdote? A diverse content approach makes your feed visually appealing, engages your audience, and earns favor with LinkedIn’s algorithms.

2. Build Meaningful Connections

LinkedIn isn’t just about sharing content; it’s about fostering relationships. Take time to engage with thought leaders in your field—read their posts, comment, and ask meaningful questions.

Every like or comment you leave is a nod to their work and can open doors for new opportunities. Engaging actively helps position you as a collaborator and boosts your content strategy by making your profile more visible in your network.

3. Work Smarter, Not Harder

Creating fresh content all the time can feel overwhelming. The good news? You don’t have to. Repurpose existing content, respond to trending topics, or offer insights on posts you’ve read. These tactics keep your feed dynamic without adding to your workload.

Quality trumps quantity. A few standout posts will consistently outperform a flood of mediocre ones. Invest your energy in crafting something meaningful and amplify its reach with targeted social media ads.

4. Put Video Front and Center

You're missing out if you’re not using video on LinkedIn yet. Video content drives engagement like no other format and doesn’t have to be overproduced. Authentic, smartphone-shot videos are enough to connect with your audience.

Look to leaders like String Nguyen, founder of Content Video Machine, for inspiration. She’s built a loyal LinkedIn following of 25,000+ by embracing raw, genuine video storytelling. Start small, experiment, and watch how video transforms your reach.

5. Claim Your Thought Leader Status

Thought leadership isn’t about knowing everything—it’s about standing out in your niche. Focus on providing unique value, whether you:

Share fresh insights
Express bold opinions
Conduct original research

Mistakes are part of the journey. What matters is learning from them and helping your audience grow from those lessons. Consistent, authentic content will position you as a go-to expert.

6. Speak to What Your Audience Cares About

Creating content that resonates starts with understanding your audience. LinkedIn users are drawn to content that educates, inspires, or solves their problems. Use LinkedIn analytics to:

Study top-performing posts
Run polls to gauge interest
Take inspiration from leading voices in your industry

You'll build stronger connections and boost engagement by aligning your content with your audience's values.

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LinkedIn post types are the various formats you can use to share content with your network on the platform. While standard text updates are one way to share your thoughts with a LinkedIn audience, many other post types exist.

These include:

Sharing articles
Documents
Images
Videos
Posts

Celebrating or commenting on a colleague’s achievements. Each post type has unique features and benefits that can help you engage your audience to achieve your specific goals.

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9 Different LinkedIn Post Types For Diversifying Your Content