9 Best Types Of Content For LinkedIn Posts

You research the best way to get your LinkedIn profile noticed. Maybe you’re looking for a new job or want to attract clients to your business. Either way, you know that LinkedIn is the place to be. But as you scan the profiles of others in your industry, you notice that some seem to have all the luck. They’re getting all the views and engagement on their posts and articles. You want to be like them but are unsure what to do. This article will get you on the right track by exploring the best content for LinkedIn so you can create a targeted plan that helps you reach your goals.

One of the first steps to creating an effective LinkedIn content creation strategy is knowing the types of content to include. Doing so will help you attract the right audience to your profile and establish your expertise. You can fine-tune your approach with Bluecast's AI content tool for LinkedIn, which makes it easy to produce high-quality content that gets noticed.

9 Best Types of Content for LinkedIn

1. The Power of Text-Only Posts on LinkedIn

Text-only posts let the text do all the talking. While you might be tempted to opt for a post with a visual asset, a well-crafted text-only post can still go a long way with your audience. Many brands use them to summarize key takeaways, share expertise, or encourage discussion with a simple question.

Best practices for text-only posts:

Lead with an engaging hook to draw your audience in.
Avoid long paragraphs that are overwhelming to the eye.
Use emojis to add personality and a splash of color to your posts if they fit your brand voice.

2. Boosting Engagement with Poll Posts

Polls are an excellent tool for quickly boosting engagement. They play on your audience’s curiosity, encouraging participation and allowing professionals to see what others think.

Thus, polls are a valuable addition to your posting strategy. Beyond engagement, polls provide helpful insights into your audience by revealing how people vote, helping you tailor future content based on the results.

LinkedIn Polls for Engagement

On LinkedIn, you can create polls with up to four options and set the duration to one day, three days, one week, or two weeks.

Polls are fantastic for fostering community interaction, gathering quick insights, and keeping your audience engaged right where they’re already scrolling.

3. The Impact of Image Posts on LinkedIn Engagement

Images are a favorite among social media marketers, and it’s easy to see why. Research shows that images are the most popular content type to post amongst B2B marketers, thanks to their visual appeal and ease of consumption.

Whether it’s:

A single graphic highlighting key statistics
A collection of images from your latest company event
An infographic showcasing top takeaways from a recent report

This post type is a powerful way to stop the scroll and capture attention. Images on LinkedIn typically generate twice as many comments, making them a valuable asset in your content strategy.

4. Maximizing Engagement with Video Content on LinkedIn

Videos are an absolute must when engaging content on LinkedIn. They deliver 5x more engagement than other post types and an incredible 24x more engagement with live videos. You might have noticed that LinkedIn recently introduced a short-form video feed similar to TikTok’s scrolling style.

This format offers a dynamic and interactive way to capture your audience’s attention with easily digestible content as they scroll through their video feed. The beauty of video content is its versatility. You can create a short video summarizing key takeaways from your latest blog post or repurpose webinar content into bite-sized video snippets.

5. LinkedIn Documents and Their Role in Engagement

You’ve likely heard about LinkedIn’s removal of carousel posts. But did you know brands now use LinkedIn Documents to share carousel-style content? In 2023, these posts garnered 2.5 times more engagement than the average for all content types!

LinkedIn Documents go beyond just carousels—they’re perfect for case studies, eBooks, reports, and one-pagers, making it easy to share valuable content. The best part? Users can download your documents to read later, refer back to, or share with their team.

‍Key LinkedIn document specs:

File size: Up to 100MB and 300 pages
Accepted formats: PPT, PPTX, DOC, DOCX, PDF
Editing: You can update the description or remove the post, but you can’t edit the document after uploading.

6. Building an Audience with LinkedIn Newsletters

LinkedIn Newsletters are a powerful way to build a loyal audience and deliver consistent, high-quality content. When you create your first newsletter, your Page followers are notified and invited to subscribe.

Each time you publish, subscribers receive a notification, driving engagement with your latest content. Once live, your newsletter appears as a post on your company’s LinkedIn page, helping fill your social media calendar with valuable content.

‍Key considerations for launching a newsletter:

Compelling Name & Description: Choose a name that resonates with your audience and craft a clear, engaging description
Visual Appeal: Design a logo and banner with eye-catching visuals
Posting Cadence: Choose from daily, weekly, biweekly, or monthly publishing options

7. Using LinkedIn Articles to Boost Engagement

Like LinkedIn Newsletters, LinkedIn Articles offer another effective way to engage your audience right where they’re already scrolling. When you publish an article, a LinkedIn post is created, and your audience can engage with it directly and share it with their networks.

You can increase engagement by mentioning users or organizations within the article and embedding images and videos to make the content more dynamic.

Share Expertise & Boost Visibility

LinkedIn Articles are ideal for:

Thought leadership pieces
Detailed how-tos
In-depth analysis

A great way to get started is by repurposing your blog content. Rather than always directing your audience to an external site, turning your blog into a LinkedIn Article lets you deliver content directly on the platform, which also benefits your visibility in the algorithm.

8. Promote Events with LinkedIn Events

LinkedIn Events makes creating landing pages directly within LinkedIn easy, helping you promote and manage your events efficiently.

There are two types of events you can create:

In-person events: These take place in person and are promoted on LinkedIn
Online events: These can be hosted in three different formats:
- Audio Events: Real-time, audio-only conversations without video, screen sharing, or text chat
- LinkedIn Live Events: Streamed directly on LinkedIn, featuring real-time interactions in the comments, with a recording available on your Page or profile afterward
- External Events: Hosted outside of LinkedIn and promoted on the platform. The organizer provides a link to an external broadcast location where attendees can join the event.

LinkedIn Events are an excellent tool for promoting upcoming webinars, whether you’re hosting them within LinkedIn or externally, and for reaching a broader audience to learn about your in-person events.

9. The Benefits of Using LinkedIn Live

Although not a traditional post type, LinkedIn Live is another format to vary your content strategy. LinkedIn Live lets you broadcast live video content directly to your audience on the platform, and it’s incredibly effective—LinkedIn Live videos get 6x more reactions and 23x more comments than native videos.

After your live stream ends, the content automatically stays on your LinkedIn Page, so your audience can catch up if they missed it, and you can easily repurpose it.

LinkedIn Live for Real-Time Engagement

One of the standout benefits of LinkedIn Live is the ability to interact with viewers in real time. Viewers can comment, ask questions, and react during the livestream, creating an immediate and engaging experience.

LinkedIn Live is particularly effective for webinars, Q&A sessions, product launches, or interviews, and it’s a powerful tool for building a more personal connection with your network.

Best LinkedIn Post Ideas for Businesses & Personal Brands

woman writing with a pen - Best Content for LinkedIn

1. Show the Person Behind the Brand

Your audience wants to get to know the real you. Use LinkedIn as a space to share some personal stories or experiences. It’s all about being genuinely relatable and allowing your audience to connect with you more personally.

2. Share Your Journey

We all love a compelling story and have had our journeys, so don’t be afraid to share away. Highlight key milestones, challenges, and lessons learned from your professional journey. It’s a great way to humanize your brand and share valuable insights.

3. Tease Behind-the-Scenes

Who doesn’t love a sneak peek behind the scenes? Offer your audience a glimpse into your day-to-day life, whether sharing a simple daily routine or hinting at a new product launch. Creating that sense of exclusivity will help build anticipation of what’s coming next.

4. Showcase Your Work

LinkedIn is the perfect platform to share your work. Visual content can give your network a glimpse into your professional work, whether it’s a current project, pieces from a portfolio, or business presentations. As well as act as evidence of your skills and expertise.

5. Celebrate Your Accomplishments

Don’t shy away from recognizing your achievements. Share weekly wins, awards, professional milestones, and/or testimonials you’ve received. It helps to inspire your network, building up your credibility and instilling confidence in your audience.

6. Offer Expert Tips and Tricks

Establish yourself as a thought leader in your industry by sharing valuable tips and advice that showcase your knowledge.

Write articles and offer practical strategies and/or in-depth tutorials that position yourself as a helpful resource in your industry. This will allow you to stand out from your competition.

7. Share Industry Trends

Social media constantly changes, so stay up-to-date with the latest industry trends and share them with your network.

Use the updates to create conversations and demonstrate your understanding of the topics. Building yourself up to become the go-to resource for industry-related news.

8. Collaborate with Like-Minded People

How does this build your brand? Well, collaborating with others within your industry can significantly expand your reach. Co-creating content and appearing on webinars and podcasts are all great ways to build up your network and put yourself in front of new audiences.

9. Give out Free Resources

We all love a freebie, and sharing a few on LinkedIn strengthens your brand and encourages others to share them with their network. Focus on creating ebooks, templates, or PDFs that offer value to your audience and help make their lives a little easier.

10. Comments and Engagement Are Content

LinkedIn is a social platform, meaning being social is a key element. Engagement through liking, commenting, and sharing posts can be one of the best forms of content to build relationships within your network, which is crucial to building a successful personal brand.

11. Share Third-Party Content

LinkedIn is about starting conversations and building relationships; sometimes, that means talking about something other than your brand. It may sound counter-intuitive, and it’s undoubtedly true that clicking on a link to a Forbes article takes the user away from your brand and another site.

But you want your target audience to associate you with valuable information. Because if they do, they’ll be much more likely to click on your original content. Furthermore, each time they like something you post, that activity appears on connections’ news feeds.

12. Post a Video

According to LinkedIn, audiences are 20 times more likely to share videos than any other post type. Camera shy? No video equipment? The great news is that you don’t need to be in the video. Some brands do a great job using animated text and images to share their message in video form.

You can use Canvas text animation features, free video creation software, or compelling graphics in Hootsuite.

13. Share Company Updates

Your company’s vibe attracts dream customers and future team members. Show what happens inside your business. Share client success stories—post about team achievements and company milestones. Promote the people you work with and be publicly grateful for their efforts.

14. Give Step-by-Step Guides

Teaching builds authority, especially when you break down exactly how you solved problems that your dream customer also has. Share methods anyone can follow, going deeper than surface-level posts. Make every guide super specific to one challenge.

Give away your best stuff within the post. Share screenshots of the wins you got using this exact method. Post in detail about the small changes that led to tremendous results. Make your solution feel real and achievable. Position yourself as the expert who's done the work.

15. User-Generated Content (UGC)

Featuring user-generated content on LinkedIn is a strategic move for businesses looking to boost engagement and authenticity. It aligns perfectly with LinkedIn content ideas for B2B. UGC diversifies the types of content to post on LinkedIn.

This variety, from video testimonials to written reviews and user photos, keeps the content engaging and breaks the monotony of traditional corporate posts.

Bluecast: AI-Powered LinkedIn Content Creation

Bluecast empowers B2B professionals to amplify their LinkedIn presence with AI-driven content creation and management, helping them grow their audience and drive revenue—without content bottlenecks.

Whether you're repurposing content from various formats or crafting original posts that match successful writing styles, Bluecast streamlines the entire process from ideation to scheduling.

Perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.

Start your 7-day free trial today—no credit card required!

4 Best LinkedIn Post Formatting Practices

Bluecast Writer - Best Content for LinkedIn

1. Consistency is Key: Grab Attention with Your LinkedIn Posts

When it comes to LinkedIn formatting, consistency is key. Think of your LinkedIn formatting as your brand’s personality. If every post looks different, people won’t associate them with you. But your posts become instantly recognizable if you keep a consistent style—whether that’s how you use spacing, emojis, or bold text.

For example, do you always start with a short, punchy sentence? Do you use a specific way of breaking up paragraphs? Stick with it! The more familiar your style feels, the more your audience will engage.

2. Avoid Awkwardness: Preview Your Post Before Publishing

Have you ever seen a LinkedIn post where a sentence gets weirdly chopped mid-thought? Yeah, don’t let that be you. Always preview your post before publishing. This helps you catch funky spacing, images that don’t load right, or text that looks perfect on a desktop but is terrible on mobile.

‍Pro tip: Since most LinkedIn users scroll on their phones, always check how your post looks on a smaller screen before hitting publish.

3. Experiment With Formatting: What Works Today May Not Work Tomorrow

LinkedIn is a constantly evolving platform, and what worked last month might not work today. Experiment with different styles—short vs. long posts, bullet points vs. storytelling, bold text vs. plain text—and track what gets the most engagement.

Does your audience love short, snappy content? Or do they engage more with longer, detailed insights? Monitor views, likes, shares, and comments to see what sticks. Then, do more of that.

4. Make Your Posts Accessible: Content Should Be for Everyone

Accessibility isn’t just a nice-to-have—it’s essential. Here’s how to make sure your LinkedIn posts are inclusive:

Use alt text for images so visually impaired users can understand what’s being shown
Add captions to videos so people can follow along even with the sound off (which most do)
Choose readable fonts and color contrast so your text is easy on the eyes

Making your content accessible means reaching more people—and showing you care about your audience.

7 Benefits of Using LinkedIn Content Marketing

man writing on a paper - Best Content for LinkedIn

LinkedIn is not just another social media platform—it’s a platform for professional connections and business growth. Unlike other networks, which are fast-paced and meme-driven, LinkedIn thrives on meaningful, business-focused interactions.

Here, your audience isn’t just scrolling for entertainment; they’re looking for valuable insights, industry updates, and opportunities to engage with brands that matter to them.

The Ultimate Platform for Professional Growth

With over 1 billion members spanning 200 countries, LinkedIn is the ultimate global hub for professionals, mentors, and decision-makers. It’s not just about gaining traffic; it’s about creating a community of engaged followers who view your brand as a trusted voice in your industry.

When done right, LinkedIn content can amplify your reach, showcase your expertise, and open doors to partnerships and sales opportunities.

1. Tap Into LinkedIn’s Extensive User Base

With access to LinkedIn’s user base of over 600 million, with approximately 250 million users active every month, you have the potential for exposure to a broader audience and the ability to generate more high-quality leads directly from your content.

2. Get in Front of Decision-Makers

Since LinkedIn is a professional platform, large portions of the user base are decision drivers, those individuals tasked with making decisions for:

Companies
Corporations
Brands

As such, you have a higher possibility of gaining access to them.

3. Expand Your Reach

Publishing or sharing content on LinkedIn expands your reach, allowing you to connect with current or potential customers and their networks. Also, if you use hashtags in your content, you can reach others interested in your offer, helping them find you more easily.

4. Network, Network, Network

The structure of LinkedIn consists of connections and followers, increasing your networking capacity. You’ll be able to cultivate relationships with your followers and continue to do so with your connections.

When you post relevant and engaging content that directly speaks to your target audience, you increase your chances of sharing what you know with those not currently in your network, enticing them to follow or connect more readily.

5. Drive More Traffic to Your Website

Traffic, especially to B2B websites, increases due to LinkedIn, so sharing content can cause users to navigate your website to learn more about you and what you offer.

6. Generate Leads

Lead capture forms are essential tools websites use to collect information from visitors. These forms help businesses gather details about potential customers, allowing them to understand their interests and needs better.

The quality of the data collected through these forms is crucial, as it directly impacts the effectiveness of your marketing efforts. High-quality data enables more targeted and personalized interactions, increasing the chances of converting leads into customers.

Quality Leads Through LinkedIn Advertising

LinkedIn is highly effective for generating quality leads. According to Sprout Social statistics, 62% of B2B marketers find LinkedIn a valuable source of leads, accounting for 33% of purchase intent. This means that LinkedIn not only helps in acquiring leads but also significantly influences their decision-making process.

By leveraging LinkedIn’s advanced targeting options and vast professional network, businesses can attract the right people—those more likely to convert. This makes LinkedIn a powerful platform for B2B marketing, connecting you directly with the business professionals who matter most to your goals.

7. Attract Top Talent

To effectively use LinkedIn for recruitment marketing, follow these key steps:

Raise Awareness: Boost visibility for your company and job opportunities
Engage with Potential Candidates: Interact through relevant content and meaningful conversations
Tailor Your Approach: Consider the needs and preferences of your target candidates
Focus on Hiring: Streamline the process to convert interested candidates into employees.

Implementing these strategies can attract top talent and efficiently fill your open positions.

Get Started with a 7-day Free Trial Today - No Credit Card Required

Bluecast makes it easy to create content for LinkedIn that will help you reach your professional goals. With its AI-powered content creation and management software, users can quickly repurpose existing content or generate new posts that follow the proper structure and style to engage readers.

Marketers, founders, and agencies can use Bluecast to keep their LinkedIn profiles active and growing without the bottlenecks that typically slow content creation down.

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9 Best Types Of Content For LinkedIn Posts