Top 15 LinkedIn Trends Worth Following For Growth

You’ve been slaving away at your LinkedIn profile for months. You’ve got a professional headshot. You’ve filled out the summary section with a snappy elevator pitch. You’ve added relevant skills and brought a handful of endorsements. You’ve personalized your URL and have some recommendations from former colleagues. You’ve even written a few posts and shared some industry articles. But for some reason, it feels like no one is taking notice. What gives? If you’ve ever asked yourself this question, you’re not alone. Many LinkedIn users grapple with how to gain traction on their profiles and get their content noticed. If you’re among them, researching how to go viral on LinkedIn and staying updated on LinkedIn trends could offer the insights you need to kickstart your growth. Understanding what makes posts gain massive engagement can help you refine your strategy and boost your visibility.
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Top 15 LinkedIn Trends Worth Following For Growth

1. Authentic Content Dominates the Platform

In 2025, authenticity is the key to success on LinkedIn. Users are more attracted to authentic and genuine content than promotional content. People resonate more with stories and insights based on personal experiences or lessons learned. These types of posts are a great way to build trust and credibility.

How to Apply This Trend

Share genuine stories about challenges and growth during your professional journey. Blend personal and professional insights into your posts to establish a reliable connection with your audience.

2. Short-Form Videos Are Taking Over

Videos have been rising for a while, but short-form videos are one of the latest LinkedIn post trends in 2025. These videos are quick, engaging, and ideal for capturing the audience’s attention in a crowded feed.

Short-form videos deliver value quickly to professionals with busy schedules. Additionally, they add a personal touch by showcasing your voice and face with your message.

How to Create Impactful Videos

In 90 seconds, share concise insights, career tips, and highlights from a recent project. Include subtitles to ensure your content is accessible, especially for viewers watching without sound.

3. The Power of Interactive Content

Interactive content such as polls, carousels, and Q&A sessions are becoming more popular on LinkedIn. These not only capture the audience’s attention but also foster stronger connections, making them a go-to strategy for professionals.

Tips for Using Interactive Posts

Use carousel posts to share step-by-step guides. Create a poll on a trending topic in your field. For example, “What’s the biggest challenge remote workers face today?” You can share the results after ending the poll in a new post to share your perspective. It can keep the conversation going and establish you as a thought leader.

4. AI-Driven Personalization Is Smarter Than Ever

AI continually enhances LinkedIn features, providing more brilliant connections, jobs, and content recommendations. In 2025, these tools will be more refined, making it easier for users to discover relevant opportunities and build meaningful relationships.

How AI Personalization Helps You

Suggested connections are better aligned with your professional interests, and job recommendations are tailored to match your skills and career aspirations.

5. Employee Advocacy Takes Center Stage

Companies are encouraging their employees to serve as brand ambassadors on LinkedIn. Posts from individual employees perform better than corporate posts as they look more authentic and relatable.

Why Employee Advocacy Is Growing

Personal and authentic stories have a wider organic reach than company pages. Employees sharing the company’s content fosters trust and demonstrates authentic support.

6. Diverse Content Formats

LinkedIn's content landscape has become more varied, with formats like text posts, images, carousels, polls, and videos offering unique engagement opportunities. Notably, video content has seen a significant surge, with uploads increasing by 44% year-over-year and garnering 1.4 times more engagement than other formats.

Actionable Tip

Incorporate a mix of content types into your posting schedule. Experiment with videos to share insights or company updates, use carousels for detailed information, and use polls to engage your audience actively.

7. Meaningful Engagement

Recent algorithm updates favor content that fosters genuine interactions over superficial engagement. Posts encouraging thoughtful comments and discussions will likely be prioritized in users' feeds.

Actionable Tip

Craft posts that ask open-ended questions or present industry challenges to stimulate conversation. Respond promptly to comments to maintain engagement and appreciate your audience's input.

8. Optimize for Mobile Users

With 65% of LinkedIn users accessing the platform via mobile devices, it is crucial to ensure your content is mobile-friendly.

Actionable Tip

Use concise, explicit language and visually appealing elements that display well on smaller screens. Test your posts on mobile devices before publishing to ensure readability and engagement.

9. Quality Over Virality

LinkedIn's algorithm is designed to prevent content from going viral, emphasizing relevance and professional value.

Actionable Tip

Concentrate on delivering high-quality, informative content tailored to your target audience's interests and needs rather than attempting to create viral posts.

10. LinkedIn Ads

LinkedIn advertising can be a powerful tool for reaching a targeted audience. Create compelling ad campaigns to generate leads, drive website traffic, and promote your brand. Consider using LinkedIn’s Sponsored Content and Sponsored InMail options. LinkedIn ads can be very effective because of the targeting features.

You can hyper-target your ad to show it to particular people and locations:

Job Title
Location (city & state)
Specific companies
Skills
Years of experience and more!

11. Personal Branding

Scroll through your LinkedIn feed, and you’ll notice a shift—personal posts dominate over company updates. This trend reflects how professionals prioritize authenticity and thought leadership over corporate messaging. The introduction of LinkedIn Top Voice has encouraged more professionals to share their insights, personal experiences, and expertise.

This trend is only gaining momentum in 2025. Whether you’re an entrepreneur, executive, or job seeker, building a personal brand on LinkedIn can help you stand out, attract opportunities, and expand your influence.

Pro tip

Share industry insights, lessons from personal experiences, or challenges I’ve faced to build credibility and authenticity.

12. Storytelling

People don’t connect with faceless brands—they connect with stories. Storytelling is reshaping LinkedIn content, making professional topics more engaging and relatable. Companies and individuals alike are using storytelling to humanize their brands.

Whether sharing behind-the-scenes moments, struggles, or customer success stories, storytelling creates emotional connections with the audience.

How to use this trend

Share a personal challenge I overcame in my career or business. Create a series of LinkedIn posts that tell the story of my company’s growth. Use video testimonials or first-person narratives to add a personal touch.

13. Founder Content: CEOs Stepping into the Spotlight

More than ever, founders and executives are becoming their brand’s most important LinkedIn voice. Instead of hiding behind corporate accounts, leaders are stepping up to share personal insights, industry perspectives, and company milestones.

This trend makes businesses feel more approachable and trustworthy. It’s also an opportunity for executives to establish themselves as thought leaders, further reinforcing their company’s brand authority.

If you’re a founder or executive, here’s what you can do:

Share your company’s vision and journey in a relatable way
Post lessons learned from your leadership experiences
Engage with industry discussions by offering unique insights

14. LinkedIn Audio Events

Introduced in 2022, LinkedIn Audio Events are set to become a significant engagement tool in 2025. These audio-only discussions provide a more casual, interactive way to connect with your audience without video or slides.

Unlike traditional webinars, LinkedIn Audio Events are intimate industry roundtables where professionals can discuss key topics in real time. They offer an excellent opportunity to network, build credibility, and engage directly with your audience.

Ideas for LinkedIn Audio Events

Industry roundtables on emerging trends. Ask Me Anything (AMA) sessions to share expertise. Live Q&As with professionals in your field.

15. Micro-Influencers

Authenticity beats polished marketing. As traditional advertising loses effectiveness, brands turn to LinkedIn micro-influencers, professionals with smaller, highly engaged followings, to promote their messages.

Micro-influencers bring a personal touch, making recommendations more organic than sales-driven. Even big brands like Semrush invest in micro-influencer marketing to reach niche audiences.

How businesses can leverage micro-influencers

Partner with niche experts who align with your brand values. Encourage employees to become micro-influencers by sharing company insights: feature customer stories or industry professionals in your content strategy.

How to Leverage Trends for LinkedIn Growth

Not every trending topic you find on LinkedIn will resonate with your audience. Instead of focusing solely on the biggest stories, look for trends localized to your region. These are the ones that will drive engagement with your network and help you form new connections.

Find Local LinkedIn Trends

To find relevant LinkedIn trends for you and your audience, analyze what’s popular in your area. Drill down to explore trending topics that are specifically relevant to local people.

Take note of the phrases and words that are used in your locality. Interact with the popular accounts based in your area and talk about things that mean something to the people around you.

Use Trends to Discover New Keywords and Hashtags

You can get more from trending topics on LinkedIn than simply from an idea about the biggest stories in the world. You can identify the keywords and hashtags that are used most often. Use popular hashtags and keywords to make your content more discoverable to a wider audience beyond your network.

This data can also help shape your broader keyword research strategy for SEO. Although going viral on LinkedIn is not as easy as simply using a few popular hashtags and keywords, it does help get your post in front of a larger audience.

Join the Conversation Around Trends

Don’t just observe trends on LinkedIn. Join the talk around trends and add high-quality connections to your network. Connect with industry peers, engage with their content, and add value by sharing valuable resources.

Join the conversation only if the trends are relevant to your niche and brand. Be authentic and natural in your approach.

Create Content Based on What’s Trending

Another great way to leverage what’s trending on LinkedIn is by creating content that users will be interested in. Look up the current trends in your niche to get an idea about what topics to write about. You can then use Bluecast to write LinkedIn posts that people will share.

Poll Your Audience for Their Opinions on Trending Topics

Want to get direct insights into what your audience finds interesting? Why not just ask them? LinkedIn polls are a great way to engage with your network and understand what’s on their minds.

You can create polls around industry-related topics, asking for opinions on trending themes, hot debates, or new developments. This will give you valuable insight into what your audience cares about and spark further discussion and engagement.

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4 Best Tips for Using LinkedIn Trends

1. Understand the Trend Before You Jump on It

Before jumping on LinkedIn trends, ensure you understand what it's all about. Read up on the trend, see how others participate, and consider how it fits your brand's voice and values. It's easy to misstep and jump onto a trend with a deeper meaning you don't understand. Be sure you know all the nuances before you jump in with both feet.

2. Be Authentic: Your Response to LinkedIn Trends Should Be Genuine

Your response to a trend should be genuine to your brand's personality. Don't force yourself to participate in an unauthentic trend. Being trendy for trendy's sake can lead to disaster.

While Wendy's, for example, has a reputation for an edgy tone, if your organization is more conservative, a sudden shift can be jarring to consumers. When in doubt, opt out.

3. Be Timely: Respond to LinkedIn Trends Promptly

Social media trends move quickly, so it's essential to respond promptly. If a trend is already on its way out, it may not be worth investing time and effort into a response. Jumping on a bandwagon that left the station weeks ago can make your brand seem out of touch.

4. Have Fun: Show Off Your Brand's Personality

Participating in social media trends can be a great way to show off your brand's personality and have fun with your audience. So don't be afraid to let loose and get creative. Ensure that whatever you tackle aligns with your overall brand tone and voice.

How to Easily Spot LinkedIn Trends

LinkedIn is more than just a networking platform, it’s a goldmine for industry trends and professional insights. But with so much content being shared daily, how do you stay ahead and spot what’s trending?

Here’s how you can easily track LinkedIn trends and leverage them for engagement and visibility.

Check LinkedIn’s Daily Rundown & Editor’s Picks

LinkedIn’s team of editors curates trending news and insights through the Daily Rundown, a feature that delivers professional news daily. If you have the mobile app, turning on notifications ensures you receive the latest updates every morning.

Another great resource is Editor’s Picks, which highlights the most relevant posts and comments on trending stories. Engaging with these posts, whether by commenting, resharing, or starting a discussion, helps boost your visibility and keeps you part of the conversation.

Follow Industry Leaders & Influencers

Thought leaders often discuss emerging trends before they become mainstream. By following top influencers in your industry, you can stay ahead of the curve and gain valuable insights. But don’t just passively follow, engage with their content. Look at what they’re posting:

Are they analyzing a new report?
Weighing in on a controversial topic?
Highlighting a significant industry shift?

Also, pay attention to the comments. People who engage with industry leaders are often professionals in the know, and their discussions can reveal upcoming trends before they gain widespread traction.

Monitor LinkedIn Hashtags

Hashtags act as a shortcut to trending conversations. You can track what’s hot in your industry by following relevant hashtags.

For example, if you’re in digital marketing, following hashtags like #MarketingTrends, #SEOUpdates, or #ContentMarketing can help you stay updated on the latest discussions. These hashtags provide insights and help you position your content for discovery when you use them in your posts.

Use LinkedIn’s ‘Trending in Your Network’ Feature

LinkedIn curates trending topics within your professional circle through the Trending in Your Network feature. Since these trends come from people within your industry, they’re more relevant than generic news.

This feature is helpful because it focuses on what’s resonating among your peers, giving you a real-time glimpse into what’s being discussed in your professional community. By interacting with these posts, you stay connected to what matters most in your field.

Join LinkedIn Groups & Communities

LinkedIn Groups are hidden gems for niche discussions. Whether you’re in tech, finance, healthcare, or any other industry, there are specialized groups where professionals exchange ideas and insights.

By actively participating in these groups, you can:

Discover early-stage industry trends before they go mainstream
Engage in real-time conversations with industry experts
Build your brand by sharing valuable insights

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Top 15 LinkedIn Trends Worth Following For Growth