7 Best LinkedIn Personal Branding Tips For A Successful Brand
Imagine this: You’ve landed your dream job. You’ve aced the interviews, gotten through the recruiter, and are ready for your first day. Then you realize your new company plans to announce your hiring on LinkedIn. Panic sets in. What will they say? What will people think? Will my profile make the right impression? Most of your future coworkers will check your LinkedIn before you even introduce yourself. If only you had built a better personal brand. If only you had gone viral. Learning how to go viral on LinkedIn isn’t just about gaining likes—it’s about making a lasting impression that sets you apart. A strong LinkedIn presence can open doors, attract opportunities, and help you get noticed by the right people—whether employers, clients, or partners. This article will show you how to build your LinkedIn personal brand, make an impact, and maybe even go viral before your next big career move.
Bluecast's AI content tool for LinkedIn can help you get there faster. It enables you to create engaging posts, articles, and even comments to boost your visibility on LinkedIn and attract the right audience to your profile.
What is Personal Branding on LinkedIn?
Personal branding on LinkedIn is about shaping how people see you professionally. It’s the process of building a clear, unique identity that sets you apart, whether you're looking for job opportunities, attracting clients, or positioning yourself as an expert. Personal branding showcases who you are, what you do, and why it matters.
Some people naturally stand out with their personality and expertise, while others must be more intentional about crafting their brand. Either way, the key is to be authentic. People can spot inauthenticity from a mile away, and nothing damages credibility faster than coming across as fake or insincere.
Building a Strong LinkedIn Brand
On LinkedIn, your brand is reflected in everything from your profile picture and headline to the content you share and how you engage with others. The best brands are consistent, relatable, and memorable. It’s not about being perfect, it’s about being honest, sharing your insights, and letting people see the value you bring.
Why Build a Personal Brand on LinkedIn?
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LinkedIn is such a powerful tool! The platform has been around for 18 years. It has established itself as the most trusted social network in the U.S. (73% of social media users agree that LinkedIn protects their privacy and data, compared to 53% for Facebook).
Let’s look at why LinkedIn is the best platform for building your brand.
It’s Scalable
While LinkedIn only allows you to have up to 30,000 connections, there are 310 million active monthly users on LinkedIn. That means the reach potential of people seeing your profile and content is tremendous!
You can easily reach millions by building a strong personal brand and updating your profile to be a strong landing page. More reach equals more leads. 79% of marketers see LinkedIn as an excellent source for leads!
LinkedIn is The Most Trusted Platform.
While people spend more time on other social media networks, they invest time and money on LinkedIn. According to Insider Intelligence’s 2020 Digital Trust Report, LinkedIn ranked as the most trusted platform for 4 years.
By creating and building your brand on LinkedIn, you validate your trustworthiness and establish credibility. People care about authenticity.
You Show Up on Google
LinkedIn’s platform operates as a search engine, and SEO plays a massive role in how you can be found. Whenever you create a LinkedIn profile, a public version is shared with their member directory, so search engines like Google index and populate your results!
Because you’re easily found on Google, we highly recommend optimizing your LinkedIn page as a landing page to showcase your skills, expertise, and personal brand.
Launched Creator Mode
LinkedIn cares about creators and releases new updates to help users build an audience and amplify their voice. It introduced Creator Mode, which makes it easier for users to showcase their content and grow their reach.
LinkedIn says, “Turning on creator mode more prominently displays your content and encourages others to follow you.”
Features of Creator mode:
- Connect button changes to Follow
- The number of followers you have displayed in your profile
- You can select to display your content topics
- Featured and Activity sections will show first
- Your Activity section will showcase more of your recent content as opposed to your engagement activity on others
Why LinkedIn Rewards Creators
Why is this important? LinkedIn values its creators. Since only the top 1% of users consistently post valuable content, LinkedIn finds ways to support them and boost their efforts. As the platform's membership increases, you can shine and take advantage of the high demand for valuable content and the low supply of creators.
The best part? Because few creators generate content daily, the potential for organic reach and growth is substantial. LinkedIn is such a powerful platform; creating content doesn’t need to be complicated. Text posts work very well, so you don’t have to worry about curating high quality photos or videos to get noticed, like you do for other social media platforms.
Bluecast: AI-Powered LinkedIn Content for B2B Growth
Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks.
Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. It is perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.
Get started with a 7-day free trial today; no credit card is required.
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7 Best LinkedIn Personal Branding Tips for a Successful Brand
1. Optimize Your LinkedIn Profile for Search
Your LinkedIn profile photo is an integral part of your professional branding. You want to appear professional while showing that you are human and friendly. Choose a good profile photo—smile and maintain eye contact in the shot to appear more approachable. Avoid group photos, personal photos, or those with a busy background.
Craft a Killer LinkedIn Headline
Spend time crafting a killer headline. It’s one of the most visible parts of your LinkedIn profile and plays a massive role in whether someone reaches out or moves on. Your headline is a window into your brand, so make it count.
Keep it short and sweet—grab attention in as few words as possible. Put the benefits up front to help others understand what they’ll gain from you. Don’t confuse people about who you are and your brand's identity.
Optimize Your LinkedIn Profile Visibility
Set your LinkedIn profile to public. When your profile is private, only your job history is visible, meaning people won’t be able to see your posts, content, or complete skill set. To make your profile public, go to Privacy Settings > Profile Visibility > On The Internet and select “Yes.”
Use industry-specific keywords throughout your profile. This will help your profile appear more frequently in searches. Add relevant industry lingo and experience-based phrases to improve visibility.
2. Use Your Description to Sell Yourself
Your summary is where you define yourself in your own words, free of start dates and titles. It’s your brand elevator pitch – use it to sell yourself and encapsulate all the wonderful things you bring. Make sure it communicates my core values to potential clients.
Be concise and summarise skills and features that matter. Display interests in a particular industry and position yourself as an expert. I should be professional, but I shouldn’t be afraid to show a bit of my personality!
3. Get Creative with Your LinkedIn Banner Design
Your LinkedIn banner image helps to tell your brand story to your contacts! It provides an immediate first impression when users land on your page and enables you to stand out.
This could include anything from imagery representing who you are and what you do to a simple infographic of my services. When used as banner images, infographics help communicate information more quickly than paragraphs of plain text.
4. Create High-Quality Authoritative Content
Having a great LinkedIn profile isn’t enough, I also need to publish quality content to showcase my expertise and engage my target market. Posting valuable content helps position me as an industry expert while providing insights to potential clients and readers who may not connect with me through traditional networking. This is an opportunity to demonstrate my knowledge and establish credibility.
A strong content strategy includes a mix of different types of posts:
Short-form Articles (Posts)
These are limited to 1,300 characters. To create a post, click “Add Content” at the top of my profile and select “Write a Post.” Share insights, knowledge, relevant content, and links to additional resources. Posts can feature photos, videos, documents, and even interactive Polls.
LinkedIn Articles
I can post full-length articles on my profile and share them with my connections or in relevant groups. This helps bring more valuable content to LinkedIn and directs readers to my page, increasing visibility. LinkedIn Articles can include:
- Images
- Video links
- Slides
- Other rich media like:
- Tweets
- Instagram posts
Documents as Carousel Posts
For more detailed or visually engaging content, I can upload multi-page PDFs as carousel-style posts on LinkedIn from my homepage, a group, or a LinkedIn Page. These documents can cover topics like:
- Career advice
- Culture stories
- Industry insights
- Event content
- Portfolios
- Knowledge sharing
5. Interact with Your Community
Commenting on other people’s posts promotes conversations that might lead to new connections and collaborations. It also positions me as an expert and active contributor to the platform.
Engage in Groups & LinkedIn Answers
Joining discussion groups provides good exposure and often leads to valuable real-world connections, professionally and socially. Being involved in these discussions shows my interest and engagement in the industry, making it a worthwhile effort.
Answering questions in LinkedIn Answers showcases the type of advice and insights I provide. The more I use this tool, the stronger my brand becomes. I start with 50 free monthly credits, but I need to use them wisely since these are limited.
6. Engage Industry Influencers
LinkedIn Influencers can be anyone from executives to bloggers, authors, and thought leaders I follow for their insight or knowledge in my industry. Leveraging these influencers is one of the best ways to increase social engagement and grow my brand on LinkedIn.
Start by finding the top influencers in my personal or professional field. Follow them and share their content on LinkedIn to earn a potential endorsement. I can also quote an influencer on LinkedIn and @mention them – this will get the influencer's and their audience's visibility.
7. Go Live with LinkedIn Live
Perhaps the most powerful personal brand builder of them all, yet the most frightening for most of us! Going live on LinkedIn is not as easy as going live on other platforms, as it requires me to go through an approval process and evaluation. LinkedIn asks for references of different video content, so it’s a good idea to get going (LIVE!) on Facebook, Twitter, and YouTube to build up a bank of solid content for my applications.
Once I am successful with my LinkedIn Live application, I can schedule lives, stream directly to LinkedIn Events, and bring my community together in the most authentic, interactive way.
Related Reading
- How Often Should You Post on LinkedIn
- LinkedIn Trends
- What Is a Good Number of Impressions on LinkedIn
What to Post on LinkedIn to Build Your Brand
Your audience wants to get to know the real you. So use LinkedIn to share personal stories or experiences. It’s all about being genuine and relatable and allowing your audience to connect with you more personally.
Share Your Journey
We all love a compelling story and have had our own journeys, so don’t be afraid to share. Highlight key milestones, challenges, and lessons learned from your professional journey. It’s a great way to humanize your brand and share valuable insights.
Tease Behind-the-Scenes
Who doesn’t love a sneak peek behind the scenes?! Offer your audience a glimpse into your day-to-day life, whether sharing a simple daily routine or hinting at a new product launch. Creating that sense of exclusivity will help build anticipation of what’s coming next.
Showcase Your Work
LinkedIn is the perfect platform to share your work. Whether it’s a current project, pieces from a portfolio, or business presentations, visual content can give your network a glimpse into your professional work and act as evidence of your skills and expertise.
Celebrate Your Accomplishments
Don’t shy away from recognising your achievements. Share weekly wins, awards, professional milestones, and/or testimonials you’ve received. This will help inspire your network, build credibility, and instill confidence in your audience.
Offer Expert Tips and Tricks
Establish yourself as a thought leader in your industry by sharing valuable tips and advice that showcase your knowledge. Write articles and offer practical strategies and/or in-depth tutorials that position you as a helpful resource in your industry. This will allow you to stand out from your competition.
Share Industry Trends
Social media constantly changes, so stay up-to-date with the latest industry trends and share them with your network. Use the updates to create conversations and demonstrate your understanding of the topics, building yourself up to become the go-to resource for industry-related news.
Collaborate with Like-Minded People
How does this build YOUR brand? Collaborating with others within your industry can significantly expand your reach. Co-creating content and appearing on webinars and podcasts are all great ways to build up your network and put yourself in front of new audiences.
Give Out FREE Resources
We all love a freebie, and sharing a few on LinkedIn not only strengthens your brand but also encourages others to share them with their network. Focus on creating e-books, templates, or PDFs that offer value to your audience and help make their lives a little easier.
Comments and Engagement ARE Content
LinkedIn is a social platform, meaning being social is a key element. Engaging through liking, commenting, and sharing posts can be one of the best forms of content for building relationships within your network, which is crucial to building a successful personal brand.
Regardless of what content you decide to share, remember to be consistent, authentic, and provide value in every piece of content you create.
Related Reading
- How to Become a LinkedIn Influencer
- LinkedIn Post Templates
- Types of LinkedIn Posts
- How to Start a Newsletter on LinkedIn
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Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks.
Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. It is perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.
Get started with a 7-day free trial today; no credit card is required.