23 LinkedIn Post Examples For Companies & Personal Brands

Imagine this: you publish a post on LinkedIn, and it gets hundreds of likes, comments, and shares. You're flooded with connection requests, job offers, leads, and opportunities you never thought possible. You check your notifications, and your post has gone viral. It's a great feeling, and it can happen to anyone. The key is knowing how to do it. Understanding how to go viral on LinkedIn involves crafting engaging content, leveraging the right keywords, and interacting with your audience to maximize reach. This article will give you valuable insights to help you achieve your goals, like learning about LinkedIn post examples for companies and personal brands.
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23 LinkedIn Post Examples for Companies & Personal Brands

woman typing on a laptop - LinkedIn Post Examples

1. Your LinkedIn Origin Story: How Did You Get Here?

Everyone loves a good story. Whether it’s a classic tale of good versus evil or the origin story of a superhero, what resonates with an audience are the details. This is why sharing your LinkedIn origin story can be incredibly effective for connecting with your audience. Even if a radioactive spider didn’t bite you, your origin story is still a great way to connect.

And there’s no better platform for sharing your career journey than LinkedIn. Maybe you’ve had a nontraditional route to success. Maybe your career has been full of twists and turns (whose isn’t?). Perhaps you’ve had a meteoric rise to leadership. Whatever it is, people in your industry will be curious to know how you made it to where you are, especially if you share your real setbacks and failures.

2. What’s the Latest Book You’ve Read?

We’ve all had that a-ha! A moment while reading a book when you come across a line that perfectly sums up a life lesson you need to hear. Whether you find it in a self-help book, a business book, or a novel, there is eternal wisdom in books that readily apply to careers and work.

Don’t just paraphrase or pull direct quotes from the book, though. Share what this insight meant to you personally and how it can help others in their careers.

3. Create a Carousel of Evidence-Backed Tips

Tips are good, but tips grounded in research are gold. Decades of low-quality content promising “quick tips” have burned many internet users, but you can erase those doubts by proving your insights are based on objective evidence.

Next time you read an industry white paper or data-driven report, see if you can turn the findings into tips on what to do (or avoid). Then, turn it into a LinkedIn carousel — one of the most engaging post types on the platform.

4. Do a TBT Photo Dump (Business Edition)

Do you think Throwback Thursday posts (TBTs) don’t belong on LinkedIn? This photo dump from the founder of Gravity Payments, Dan Price, proves you wrong. It’s heartwarming and nostalgic and communicates how long he’s been in the game.

To top it off, he’s celebrating with his team in most of the photos. It is a simple way to humanize yourself as a leader while showing your growth in the industry.

5. Building in Public

Many see LinkedIn as a bragging platform where people post about their accomplishments and nothing more. Repeated, glamorous success gets old, so let’s turn that criticism on its head.

Use LinkedIn as a space where your audience can get to know the real you and the work behind your business. Share your hypotheses, tests, experiments, mistakes, and learnings publicly and gain an audience that trusts you and your brand for honesty and transparency.

6. Share Jobs and Other Professional Resources

Even though it’s gaining ground as a content platform, LinkedIn is still the number one spot for finding a job. Many users scrolling their feeds are on a job hunt (or know someone who is). Why not tap into that audience's motivation?

Post job opportunities that are relevant to your field. You can post just one or create a list. This idea is simple but can majorly expand your post reach. Plus, someone in your audience might see it at the perfect time in their search.

7. Industry Insights

Industry insights are a great way to position yourself as a thought leader in your niche. It also helps you to get ahead of any issues that may be affecting your target audience. Perhaps there has been an out-of-the-box campaign that you find interesting?

Or a new update that your audience may find relatable. It can open up a conversation with your audience, getting them to share their thoughts about the campaign in the comments section.

8. Long-Form Content

Long-form content is a great way to get into more detail about a particular topic your audience is dealing with. Write a post that provides valuable insights and advice on how to solve it. It’s time to put yourself into your social media followers’ shoes and ask yourself, “What are their main pain points?” Try turning this into a text post, LinkedIn article, or blog post where you can share advice to help your audience. Invite your team to add their insights.

9. Carousel Posts

Carousel posts are a brilliant way to summarise information into bitesize pieces for your audience in a visual way. And why not let a LinkedIn postmaker do the heavy lifting? It’ll whip up those carousel posts, ensuring they look sharp and grab attention

Break down a problem your audience is having and provide insights
Share some tips and potential solutions
Post a lesson I’ve learned that is relevant to your audience

As your audience swipes through the content, they spend more time than on a single image post. That increased time spent on the posts drives higher engagement and reach. Posting a PDF on LinkedIn is a simple process. PDF carousel posts are perfect for sharing detailed reports, summaries, or insights in an engaging, swipeable format.

10. Thought Leadership

If you want to position yourself as THE expert, then thought leadership content should be key in your LinkedIn content strategy. Establish yourself as an authority in the industry by providing insightful perspectives from your field. You can implement this directly on your LinkedIn company page or by leveraging the personal profiles of company leaders.

Sharing research reports can also be a great way of showcasing your expertise and adding value to your audience. Thus, they’ll be more likely to engage, share, and comment with their opinions.

11. Current Events Memes

From the Met Gala to the Barbie movie trailer, jumping on a current event by creating fun and playful posts is a great way to get your brand noticed on LinkedIn. I recommend hopping on those trending topics with a meme of your own.

It’s an excellent source for social media content ideas that will help you connect with your audience and create sharable posts! Remember, though, that keeping it relevant to them is essential.

12. Helpful Tips

Your followers want to read valuable information. By sharing tips and tricks on relevant topics, you can build trust with your followers and position yourself as an authority in your niche. This can increase your credibility and lead to more engagement and conversions.

Readers who find valuable information are likelier to share that content with their followers, thus expanding your reach. Notion shared a post on how to get better results, providing valuable insights that can help their followers.

13. Expert Shout-Out

With millions of LinkedIn users sharing valuable content and insights daily, one content idea is the shout-out of an expert in the industry. You could do this by either:

Create a post that highlights some of your favorite industry experts and tagging them, re-sharing
LinkedIn posts from a social media expert and talking about why your audience should be interested in the post
When you tag another expert, you’re helping to expand your reach across their audience. That creator or their audience will add comments boosting your engagement.

14. Relatable Jokes

Do you have a relatable joke that could entertain your followers? Now’s the time to use it! It can be an easy way to break through barriers and make your audience feel like they’re interacting with the real you, not just another company trying to sell them something. Humor can also help you to connect with your followers on an emotional level.

You create a stronger connection with your audience by using relatable stories, humor, and personal experience within your content. Relatable content helps make your LinkedIn posts more impactful, memorable, and effective.

15. Blog Post Repurpose

So you’ve got a fantastic blog content calendar, but is it stuck on your website? It's time to transform that into one or more LinkedIn posts. Here are a few ways you could do this:

Turn it into a carousel post and highlight key points
Share text posts from a section of the blog
Share bitesize pieces of information in several LinkedIn post

That blog content contains beneficial information your followers need to know. So, apart from sharing the full article once, take advantage of it and repurpose it into multiple formats!

16. Myth Debunking

It's time to spill the tea and let your followers in on the secret of your industry. Pick one or two myths within your industry and create a post to debunk them. Make your followers feel included in the business and encourage them to add comments about whether they believe the myth or not.

17. Conversation Starters

The best kind of content starts a conversation. After all, it’s called a social media platform for a reason. Your audience wants to feel connected to the business and part of the community. Bring your followers into your LinkedIn page’s content by opening up a discussion about a key topic to your followers.

18. User Shout-Out

If your audience is hyping your company up, use that content. Posts containing user-generated content receive some of the most engagement as they showcase authenticity. Your followers want to feel they’re part of the community, and seeing someone recognized through a post tag helps them connect with the LinkedIn page.

It makes sense to showcase your customers’ feedback through testimonials, photos, or videos, as it helps show your brand's impact on existing and potential customers. Seeing a company status update that shows customer appreciation is always nice.

19. Humble Brag

“I don’t mean to brag, but…” Whether small or large wins, it’s essential to share your successes. Showcase your new skills. Share a story about how a new skill helped you develop a better idea for solving a problem. Talk about your business achievements.

20. Summarize Your Best Case Study

There’s a time and a place for a case study, and a LinkedIn post is not one of them. Very few people want to read a formal case study on social media. Which is why you have to reimagine the case study format.

21. Shout Out Another Brand

It’s common practice to analyze the work of other brands on LinkedIn. It builds goodwill between you and the brand (especially if you tag them) and an opportunity to show off your expertise.

But simply sharing a link or screenshots to their ad, campaign, or whatever it is I admire won’t cut it. I need to offer expert commentary. I might do this by breaking down what works in a list or adding annotations to a screenshot. Or I can do it the way copywriter Shlomo Genchin does and summarize my review in a clever meme format.

22. Show Off Your Expertise in a Beginner’s How-To

You’re not an expert at something until you can teach someone how to do it. So, put your expertise on display by walking your audience through the steps of a particular method or approach. This is valuable content for your audience, especially beginners in your industry. But it does something even more important:

It shows you’ve advanced beyond these steps. That type of friendly expertise makes people want to work with you.
Take influencer marketing expert Sarah Grosz, whose how-to post breaks down the complete steps (and hacks) to running $0 influencer campaigns.

23. Celebrity Meme

Like current event memes, including celebrity meme posts in your LinkedIn strategy can be a great way to engage with your followers. Add an industry-related joke to a photo of popular celebrities to increase the chances of your post being liked or shared.

Additionally, celebrity meme posts can be a great way to showcase your brand’s personality and sense of humor.

How to Make Your LinkedIn Posts Stand Out

employees holding a laptop - LinkedIn Post Examples

Tailor your content to resonate with your professional network. This increases the likelihood of your network engaging with your post. This helps you foster connections, showcase your expertise, and build a network of like-minded professionals.

For example, if you work in education and your audience comprises teachers, your content should address topics relevant to education.

Keep It Short: Grab Attention and Get to the Point

Don’t lose your audience with a long-winded post. Craft a concise and impactful message to make it easy for people to absorb your key points without feeling overwhelmed. It’s OK to share longer posts. Just make sure every sentence adds value.

Write a Strong Hook: Open with a Sentence That Grabs Attention

To stand out in your audience’s LinkedIn feeds, start with a compelling hook—an attention-grabbing sentence at the beginning of your post. To write a good hook, you can pose a thought-provoking question, start with a statistic, or use a personal anecdote.

Good hooks generally lead to compelling LinkedIn posts that draw an audience’s attention and stand out in other posts.

Add Images and Visual Appeal: Boost Engagement with Eye-Catching Graphics

Visuals can boost your post’s appeal even further. Add eye-catching images, infographics, or videos relevant to your text to increase its impact. Visual content captures attention and helps convey information that may be harder to digest, such as complex data or statistics.

It also increases the odds of other people sharing your post with their audiences, which can help build your network.

Use Hashtags Wisely: Increase the Visibility of Your LinkedIn Post

Boost your post’s visibility with well-chosen hashtags. Use relevant tags to help your content get discovered by a broader audience. This simple strategy increases engagement and connects your post with users interested in similar topics on LinkedIn.

Popular hashtags include

#innovation
#productivity
#hiringalert

Consider adding some that are specific to your industry, too.

Tell a Story: Make Your Posts Relatable

Share personal anecdotes or experiences to make your post more relatable. Whether overcoming a professional challenge or celebrating a success, these anecdotes make your content more engaging and relatable, fostering a stronger connection with your audience.

Ask Questions: Spark Engagement and Get the Conversation Going

Spark engagement by asking questions. Two great approaches are using LinkedIn’s polling feature or asking open-ended questions. Encouraging your audience to share their thoughts makes the interaction less one-sided and more conversational.

Experiment with Formats: Find What Your Audience Likes

Experiment with post formats to discover what resonates best with your audience. For example, try sharing lists, quotes, or infographics and see which formats get the most interaction. Then, tailor future posts based on your audience’s preferences.

Provide Value: Share Content That Helps Your Audience

Share insights, tips, or actionable strategies that directly benefit your audience. This can include industry-specific knowledge, time-saving hacks, or innovative approaches to common challenges. Offering practical advice establishes your credibility and positions you as a valuable resource within your professional network.

Include a Call-to-Action: Get Your Readers to Take the Next Step

Include a clear call to action (a “CTA”) in your post to turn passive readers into active participants. By directing your audience’s next steps, you create a more interactive experience that extends beyond a single post. For example, you can encourage your audience to share their thoughts in the comments, repost your content, or click a link.

Be Authentic: Share Genuine Stories About Your Professional Journey

Share genuine experiences—both successes and challenges—that have shaped your professional journey. Authenticity creates a relatable professional presence, whether it’s a behind-the-scenes look at your work process or a candid reflection on a lesson learned.

Authenticity also sets you apart. Your experiences, thoughts, and ideas are unique, helping your posts stand out in a busy feed of professional voices.

Remain Timely and Relevant: Discuss Current Events and Emerging Trends

Share insights on new technologies in your industry, discuss current events that impact your field, or offer insights on emerging trends. This content informs your audience and helps you establish yourself as a credible thought leader in your field.

Tag Relevant Connections: Boost Your Post's Visibility

Boost your post’s visibility by mentioning or tagging people in your network who are relevant to your content. This not only notifies them but also increases the likelihood of your post reaching a broader audience through their connections.

Post Educational Content: Position Yourself as an Industry Expert

Position yourself as an industry expert by posting educational content. This content informs and empowers your audience with valuable insights and knowledge.

For example, if you work in finance, you can share an analysis of recent market trends, offer tips for effective financial planning, or provide updates on significant regulatory changes.

Review Before Publishing: Polish Your Posts

Check for grammatical errors, verify the relevance of your content to your professional goals, and confirm that your message aligns with your intended tone and audience. Taking these extra steps before sharing your post helps maintain a polished and professional online presence.

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Mistakes to Avoid When Posting on LinkedIn

Nobody logs into LinkedIn just to see a sales pitch. If every post is about your product, service, or why people should buy from you, you’ll lose engagement quickly.

Instead, focus on providing value like share insights, industry trends, or personal experiences that spark conversation. The goal is to build trust, not just push a sale.

Don’t Just Post and Ghost

Posting and ghosting is a big mistake. LinkedIn rewards interaction, so if people comment on your post and you don’t reply, you’re missing out on visibility and relationship-building. Engage with comments, ask follow-up questions, and participate in discussions—this keeps your post alive longer and helps you build connections.

Define Your Post's Purpose Before Writing

A confusing or unfocused post will lose attention quickly. Before hitting publish, ask yourself: What’s the takeaway for my audience? Every post should have a purpose, whether it’s an insight, a lesson, or a call to action. Keep it clear, concise, and engaging to encourage interaction.

Write Like a Human, Not a Robot

It’s great to showcase expertise, but drowning your audience in technical terms or corporate jargon can make your post feel impersonal and hard to follow. Keep your language simple and conversational so your message resonates with a broader audience. If your goal is to educate, ensure your content is easy to digest.

Post Consistently

If you post occasionally and disappear for weeks, you’re missing out on LinkedIn’s algorithm boost. Consistency is key—regular posting keeps you visible and helps build credibility over time. Aim for at least a few weekly posts to stay at the top of your audience's mind.

Why You Should Be Posting Regularly on LinkedIn

woman holding an iphone - LinkedIn Post Examples

If your brand isn’t posting consistently on LinkedIn, you’re missing out on one of the most potent platforms for professional engagement. LinkedIn isn’t just for job seekers anymore—it’s where decision-makers, industry leaders, and potential customers learn, connect, and discover new opportunities.

A Thriving Hub for Decision-Makers and Engagement

With over a billion users as of 2024, LinkedIn is a thriving space where nearly half of its users log in daily. That means there’s a massive audience actively scrolling through content, looking for insights, trends, and valuable discussions.

And here’s the kicker—4 out of 5 LinkedIn members are decision-makers. These people call the shots, whether it’s hiring, partnerships, or purchasing decisions.

Boost Visibility and Authority with Consistent LinkedIn Posting

By posting regularly, your brand stays visible in this high-impact space. Consistency builds credibility, strengthens relationships, and positions you as an authority in your industry. Whether you’re sharing industry insights, company updates, or thought leadership content, regular posting keeps you at the top of your mind with your target audience.

And let’s not forget LinkedIn’s algorithm, it favors brands that post consistently. The more you engage, the more LinkedIn amplifies your content, pushing it in front of the right people. This creates a ripple effect, helping your brand attract potential clients, employees, or business partners without constant outreach.

Stand Out and Grow Your Influence with Consistent LinkedIn Posting

At its core, LinkedIn is a goldmine for networking. Brands that appear consistently don’t just blend in, they stand out. So, if you want to grow your influence, connect with key players, and open doors to new opportunities, make LinkedIn posting a priority.

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Before you start writing, think about your goals. What do you want to achieve with this LinkedIn post? If you wish to build brand awareness, get more leads, or attract potential job candidates, your objective will shape the post's content and structure.

Next, consider the audience you want to target.

What are their pain points?
How can you address them?

Take a look at the content you already have. By repurposing existing materials (like blog posts or LinkedIn articles) to create your viral LinkedIn post, you can streamline the process and enhance your chances of going viral.

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23 LinkedIn Post Examples For Companies & Personal Brands