19 Best LinkedIn Tools For Branding And Growth

Have you ever put effort into crafting the perfect post for LinkedIn, only to feel let down by its performance? You’re not alone. While LinkedIn is an excellent platform for establishing your expertise and connecting with like-minded professionals, generating engagement for your content can feel daunting. Understanding how to go viral on LinkedIn requires a combination of strategic posting, audience engagement, and leveraging the right tools to boost visibility. One way to do this is by leveraging LinkedIn tools to increase visibility and create better content. In this article, we’ll explore the best LinkedIn tools for branding and growth and how they can help you go viral on LinkedIn. With the right tools in your corner, you can achieve your goals on LinkedIn, whether generating more leads for your business, attracting recruiters, or building a reputation in your industry.

One tool to help you get started is Bluecast’s AI content tool for LinkedIn. The software enables you to create posts, comments, and messages to improve your engagement on the platform so you can build your network, get noticed, and achieve your objectives.

19 Best LinkedIn Tools for Branding And Growth

1. Bluecast: AI Content Tool for LinkedIn

Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks.

Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. Perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.

Get started with a 7-day free trial today. No credit card is required.

2. AuthoredUp: Smooth Post Editing and Analytics

If you have a side hustle or a different career and want to use LinkedIn to boost your presence, then AuthoredUp was designed with you in mind.

Annual plans start at $16.63, and with it, you can:

Get a Chrome extension: Manage your posts from anywhere on LinkedIn.
Edit, format, and save your posts: Use AuthoredUp's content creation studio for a seamless editing experience.
Build a content calendar: View your scheduled LinkedIn posts in a calendar format.
Track your results: Monitor your engagement metrics directly from their dashboard.

Remember that it currently does not offer an AI content generator. This feature is listed on AuthoredUp's roadmap for the future.

3. PerfectPost: Intuitive Post Editor

Through its Chrome extension and SaaS website, PerfectPost offers a sleek LinkedIn post editor designed to help you optimize each publication in real time.

Their pricing starts with a free plan, and with it, you can:

Use a LinkedIn post editor: Easily tailor and refine your posts.
Enjoy team collaboration: Work seamlessly with your colleagues to enhance your content.
View analytics from the past 14 days: Track the performance of your posts over the last two weeks.

LinkedIn Post Editor with Scheduling & Collaboration

It offers key advantages that can make a real difference, like the ability to format and preview posts before publishing. You can schedule posts with videos, images, PDFs, and polls and even plan the first comment.

They do not currently offer a generative AI feature. One downside is that, as it is a Chrome extension, there might be risks involved since LinkedIn doesn’t allow extensions, which can lead to account suspension or blocking.

4. EasyGen

In third place is EasyGen, the AI tool that’s currently trending. Created by Rubén Hassid, it has quickly gained attention; we even have an entire article dedicated to it.

Like the previous tools, EasyGen is a Chrome extension that allows you to quickly generate professional LinkedIn posts in a variety of tones rapidly. It’s incredibly intuitive, enabling you to create posts in seconds with multiple variations.

AI Tool for LinkedIn with Profile & Top Voice Features

In addition, it offers some standout features:

LinkedIn Profile Generator: Helps you optimize your profile.
LinkedIn Instant Top Voice: Generates responses designed to help you earn the prestigious "Top Voice" badge over time.

One downside of EasyGen, which makes it a newer but questionable alternative, is its starting price of $59.99 per month, making it more expensive. If you’re just starting on LinkedIn and haven’t yet developed your writing style, this can feel relatively costly, especially since the free trial is very short.

5. Kleo

Another alternative tool, created by content creator Jake Ward, is Kleo, which is frequently seen and recommended on LinkedIn. Kleo is designed to help LinkedIn users analyze posts, identify trends, and format content effectively. It focuses on streamlining the content organization and providing inspiration from top-performing posts.

Kleo lacks advanced analytics and AI content creation features, areas where tools like MagicPost or Postwise excel. This makes it a better fit for users focused on inspiration and refining their posting style rather than creating content from scratch.

‍Key features of Kleo:

Content analysis: Analyze posts from other creators by filtering for likes, comments, formats, and even the oldest or most engaging posts.
Post editing tools: Format your LinkedIn posts with bold, italics, and other options for cleaner presentation.
Preview feature: Preview posts to ensure they look polished and ready before publishing.

Since Kleo is free, it’s a great tool if you're mainly looking to find inspiration or refine your posting strategy.

Where It Falls Short

Suppose you're seeking a more comprehensive solution that combines AI content creation, advanced scheduling, and audience engagement tools.

In that case, Kleo must be paired with platforms like MagicPost or Postwise to fill in the gaps. These tools provide tone optimization, hook generation, and viral post suggestions tailored to LinkedIn.

6. RedactAI

Another tool that positions itself as specialized for LinkedIn content creators is RedactAI. It simplifies LinkedIn content creation by focusing on generating content and brainstorming ideas.

Some of the standout features include:

Content generation options: RedactAI provides three options when creating content, allowing you to pick the one that best fits your needs.
AI-powered assistance: It includes an AI feature that helps you write posts, ensuring your content is engaging and tailored to your style.
Customizable writing style: You can select a style that aligns with your voice and tone.
Incorporate multimedia: RedactAI allows you to include YouTube videos and blog articles in your posts, enhancing your content's versatility.

Pricing:

€18.90 per month: For eight posts per month.
€34.90 per month: For unlimited post-generation.

This may be limiting, and you'll need to upgrade for more flexibility.

Limitations: RedactAI lacks key features such as content scheduling, analytics, and in-app editing capabilities, which may limit its usefulness for some users.

7. SocialSonic

Next in the lineup of alternatives designed to enhance your LinkedIn profile and presence is SocialSonic. This tool elevates your LinkedIn presence, blending AI-powered content creation with audience engagement features.

With SocialSonic, you can:

Create tailored LinkedIn content: Generate ideas based on your niche and preferred tone of voice.
Schedule posts effortlessly: Publish or schedule your posts directly from the app.
Engage with your audience: Use AI to craft thoughtful comments and interact with posts, though I’d recommend using this sparingly to maintain authenticity.

One of its standout features is its ability to suggest engaging content topics that align with your expertise. Additionally, its built-in tools help optimize your content for LinkedIn formatting and visibility.

Pricing:

$20 per month: Ideal for freelancers or solopreneurs.
$75 per month: Team plans available, offering an affordable option for small groups to share the tool's benefits.

While SocialSonic offers a range of valuable features, relying heavily on AI-generated comments may reduce the personal touch that LinkedIn users value.

8. Supergrow

Supergrow is a LinkedIn content creation app that uses AI to help you generate posts, schedule them, create carousels, and curate engagement feeds, making it easier to build your branding.

Standout features:

AI-powered content generation: Generate posts from scratch or based on a book, article, or recent discovery. While useful, this feature may sometimes generalize content too much, and the format might not fully align with LinkedIn's expectations, as posts are generated quickly.
Readability score: Displays how well your post is structured and whether it's easy to read, providing valuable feedback before publishing.
Carousel templates: A significant advantage is allowing you to generate templates quickly without needing design skills.
Engagement curation: Cleans up your feed by ensuring generated posts are the most relevant and aligned with your audience's preferences.

Pricing:

$19 to $99 per month: Based on the number of words generated rather than the number of posts.
7-day free trial: Full access, no credit card required.

While Supergrow is quickly catching up to Taplio and is one of the few platforms that allows you to create carousels, its pricing model may be limiting for some users, as it is based on words generated rather than the number of posts.

9. Hootsuite

When it comes to alternatives, we can’t overlook Hootsuite. This tool has been around for a long time as a go-to social media management platform, including support for LinkedIn.

Hootsuite remains a robust and comprehensive tool designed to handle all types of social media. This broad focus may lose some specificity for LinkedIn users.

Key features:

Comprehensive social media management: Manage all your networks, schedule posts, and organize your editorial calendar within the platform.
Content publishing: Post directly from Hootsuite to your social media accounts.
Social listening: Identify emerging trends and gain insights into your brand or audience.

Strengths & Limitations

Hootsuite is an all-in-one social media management platform that allows you to schedule posts, analyze performance, create content, and conduct market research. Its versatility is a double-edged sword. While it offers many features, its content creation tools are not as fine-tuned for LinkedIn, as it aims to generalize content for all social networks.

Pricing Consideration

Despite its advantages, Hootsuite’s major drawback is its high cost, making it more suitable for agencies and larger businesses than individual users.

10. Buffer

Buffer is a comprehensive tool that allows you to schedule all your content on one site.

It's not designed explicitly for LinkedIn. It’s built for all social media networks.

Standout features:

Content creation & idea bank: Organize ideas into different categories, preventing the need to switch between platforms. Once ready, schedule posts directly within the tool.
AI-assisted captions: Write captions with AI, though they are generalized and not explicitly tailored for LinkedIn, results may not always fit perfectly.
Mood board & gallery view: Maintain visual consistency for your brand across all social media networks.
Multi-platform post creation: Create posts, reels, and stories for social media accounts.
Advanced LinkedIn metrics: Offers more detailed insights than LinkedIn’s built-in analytics.

Pricing & Plans

One advantage of Buffer is its free plan, which allows you to schedule up to 10 posts per social media account, an excellent option for testing before committing. The first paid plan starts at $6 monthly, making it affordable.

Buffer’s strength lies in content organization, making it ideal for managing multiple social accounts efficiently. Its AI and scheduling tools are not LinkedIn-specific, so some features may require adjustments for optimal use.

11. SocialKit

SocialKit is a modern LinkedIn content creation tool that helps brands scale their LinkedIn efforts by leveraging multiple team members. Our unique AI Copilot enables you to produce fresh content each time, turning your team into influential creators who drive your business’s pipeline.

Ideal for:

Founders and B2B teams leveraging founder-and-employee-led marketing.

Key features of SocialKit:

Personalized questions: Answer customized questions to find content ideas.
AI Co-Pilot: Turn your voice notes into LinkedIn-ready posts in seconds.
Collaborative workspace: Team members can tag colleagues for input on drafts.
Individual & Team Analytics: Track key post metrics across individual and team accounts.
Scheduler: Schedule your post or publish it right away.
Post/Hook Preview: Check how your posts and hooks will appear on LinkedIn.
Kanban board: Organize your content in columns and view them at a glance.

12. Hypefury

Hypefury is a modern social media management tool primarily focused on Twitter but also supports LinkedIn and Instagram. It helps professionals and brands grow their LinkedIn presence by automating tasks. Hypefury includes digital selling features, enabling creators to monetize their online presence.

Ideal for:

Solo creators looking to monetize their brands.

Key features of Hypefury:

Post Gallery: Access a library of viral posts for inspiration.
Fast Repurposing: Turn a post into another format in one click.
Automated Engagement: Auto-Reposts, Auto-Comments, and Auto-DMs.
Post Scheduler: Schedule your posts in advance.
Template Library: Use free post templates to create your content.
Automated Sales: Auto-create sales posts of your digital products via Gumroad.

13. Highperformr

Highperformr is a social media platform and CRM software that helps B2B brands monitor their audience, identify prospects, and generate leads. It also enhances LinkedIn and X presence using AI-powered features.

Ideal for:

Turning your social audience into qualified leads.

Key features of Highperformr:

AI Social Marketer: Generate post drafts from ideas or long-form content.
Social AI: Research trending social topics based on your interests.
AI Coach: Get insights and recommendations to grow your LinkedIn following.
AI Audience: Identify qualified leads from your social media audience.
Post Scheduler: Schedule posts up to 30 days in advance.
Social Analytics: Track popular posts and monitor engaged accounts.
Kanban Content Planner: Get an overview of all content created in your workspace.
Collaboration: Team members can collaborate on content drafts.

14. Postwise

Postwise was initially created to write tweets, but its features have been optimized to create and manage engaging LinkedIn posts. But is it good enough to replace Taplio?

Postwise features:

Postwise features are limited to content creation.
Doesn’t provide you with in-depth analytics about your post’s engagement.

Postwise’s finite number of AI credits might be limiting if you plan on creating a high volume of content.

15. Blabigo

Blabigo is a lesser-known yet powerful tool for enhancing your LinkedIn content strategy. It helps you organize, optimize, and track your posts with unique features.

Key features of Blabigo:

Content Calendar & Categorization: Organize posts into sections for better strategy management.
Post Preview: View content before publishing to ensure alignment with your goals and branding.
Advanced Metrics: Track post performance with detailed insights and analytics.
Video Generation: Create videos to diversify content and boost engagement.
Virality Insights: Get tips on crafting posts with higher viral potential.
Personal Branding Focus: Tailored tools to refine and grow your brand on LinkedIn.

16. Contentdrips

Contentdrips is a graphic design software built for professionals looking to enhance their brand presence. It offers brand-focused creative tools and 100+ customizable templates to boost professionalism and visibility.

Key features of Contentdrips:

Template Library: Choose from a wide range of templates or use successful designs from top creators.
Preview Function: View posts before publishing to ensure they align with your style and goals.
Idea Map: Organize thoughts and structure content with a built-in idea mapping tool.
Carousel Templates: Pre-designed carousel templates optimized for LinkedIn engagement, saving time on design.

17. Meet Alfred

Meet Alfred, who automates LinkedIn interactions. It enhances user engagement through features like automated group, event, and post engagements, personalized conversation starters, and InMail automation. It supports multi-channel outreach by integrating LinkedIn, email, and Twitter campaigns.

This helps you naturally talk to prospects you want to meet across platforms. This makes you more likely to connect with them and make them more interested without trying to sell them your product or service.

18. Taplio

Taplio offers LinkedIn analytics in a dashboard that shows important performance metrics (followers, impressions, and engagement). It allows users to analyze trends with various visual tools and offers detailed data on individual post performances. In addition, Taplio will enable you to explore across organizations, providing you access to multiple accounts for a more holistic view of your performance.

Taplio also helps grow engagement by leveraging AI to create engaging content and manage posting schedules. It also provides insights on viral content trends to help maximize interaction with their posts.

19. Sprout Social

Sprout Social is a powerful social media management platform that streamlines and enhances your strategy. It offers an integrated social inbox, centralized communication, and efficient content scheduling.

‍Key features of Sprout Social:

Social Inbox: Manage messages, brand mentions, and comments from one place.
Content Scheduling: Plan and automate posts for efficient content management.
Advanced Analytics: Gain insights to optimize engagement and performance.
Custom Workflows: Streamline team collaboration with tailored workflows.

Pricing Plans:

Standard: $199/user/month
Professional: $299/user/month
Advanced: $399/user/month

Choosing the Best LinkedIn Tools for Your Growth

A strong LinkedIn presence starts with consistent, high-quality content. Look for tools that offer:

AI-generated content suggestions based on trending topics in your industry.
Automated writing assistance to refine your posts while keeping your authentic voice.
Content scheduling and optimization to post at peak engagement times.

Use Smart Networking Tools to Boost Your Connections

Growing your LinkedIn network requires more than just sending connection requests. The best tools help by:

Using AI to identify high-value connections based on engagement patterns and shared interests.
Automating follow-ups and messaging sequences to maintain conversations effortlessly.
Extracting contact details (emails, job roles, etc.) while complying with LinkedIn policies.

Find Engagement Features that Build Community

Engagement is key to increasing visibility and brand authority. Prioritize tools that:

Boost interaction rates by helping you join relevant conversations.
Use AI to analyze engagement patterns and suggest the best times to comment or post.
Streamline comment and message responses with AI-generated replies tailored to different audiences.

Look for Performance Analytics to Measure Success

Without data, it’s hard to know what’s working. The best LinkedIn tools should provide:

AI-powered analytics to track engagement trends and audience demographics.
Post-performance insights to determine which types of content resonate most.
Competitor benchmarking to understand how your profile compares to others in your industry.

Optimize Your Profile to Increase Visibility

Your LinkedIn profile is your digital business card. Choose tools that: Use AI to analyze and optimize profile elements (headline, summary, and skills) for visibility. Provide branding insights to ensure consistency across profile sections and posts. Help with visual design to create professional banners, carousels, and infographics that enhance credibility.

Boost Your LinkedIn Presence with Bluecast's AI Content Tool

The best LinkedIn tools for branding and growth should integrate AI, automate repetitive tasks, and enhance engagement without feeling impersonal. Before choosing a tool, consider your specific needs—content creation, lead generation, audience engagement, or analytics—and prioritize features that align with your goals.

‍Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks.

Get started with a 7-day free trial today. No credit card is required.

Benefits of Utilizing Tools on LinkedIn

LinkedIn isn’t just a platform for networking. It’s a powerful business tool when used strategically. Whether you’re a business owner, marketer, recruiter, or job seeker, leveraging LinkedIn tools can enhance visibility, engagement, and lead generation. Here’s how:

Improved Lead Generation & Sales Outreach

LinkedIn tools like Sales Navigator allow businesses to identify and connect with high-quality leads, offering advanced search filters, AI-driven recommendations, and real-time updates. Companies can turn cold connections into warm leads by automating outreach and tracking engagement.

Get Your Content Seen with LinkedIn Tools

Tools like LinkedIn Analytics and third-party schedulers (e.g., Buffer, Hootsuite) help optimize content strategy. Users can create more targeted and high-performing content that boosts brand awareness by analyzing post performance, engagement metrics, and audience demographics.

Efficiently Hire & Recruit with LinkedIn Tools

LinkedIn Recruiter enables hiring managers to efficiently source, filter, and engage with top talent. AI-powered insights help companies discover qualified candidates faster. At the same time, job posting tools improve visibility among active and passive job seekers.

Build Your Authority with LinkedIn Tools

Publishing articles and engaging with industry discussions can position individuals as thought leaders. LinkedIn Live and Newsletters offer a way to share in-depth insights, boosting credibility and trust within a professional network.

Make Informed Decisions with LinkedIn Tools

With LinkedIn's Competitor Analytics and Industry Insights, businesses can benchmark their performance, analyze competitor engagement, and refine marketing strategies based on accurate data.

Automate Tasks with LinkedIn Tools

From AI-generated summaries to CRM integrations, LinkedIn tools save time and improve efficiency. Automating connection requests, personalized follow-ups, and content scheduling allow professionals to focus on high-value interactions.

Using the right LinkedIn tools, businesses and professionals can maximize networking, generate more leads, and stay ahead in their industry. LinkedIn is a game-changer for professional growth, whether for:

Sales
Marketing
Recruitment
Brand building

5 Best Tips for Getting The Most Out of LinkedIn Tools

1. Use AI to Generate Content

Generating content ideas is a challenge for most LinkedIn users. Artificial intelligence assistants like Bluecast help by suggesting post ideas, drafting engaging content, and analyzing trends to keep your LinkedIn feed active. AI-generated insights can help you craft posts that resonate with your audience while maintaining a professional and engaging tone.

2. Automate Posting and Scheduling

Consistency is key on LinkedIn, but manually posting daily can be time-consuming. Many tools help you schedule posts in advance, ensuring you stay active without constant effort. These tools make it easy to maintain a strong presence without spending hours every week.

3. Automate Lead Generation

Automation tools can be a game-changer if you use LinkedIn for sales or networking. LinkedIn Sales Navigator provides AI-driven recommendations to prioritize high-value accounts based on firmographics and growth trends.

Tools like Dripify allow you to build automated sales funnels, and Wiza helps extract email addresses so you can connect with leads outside of LinkedIn. These tools make prospecting more efficient, allowing you to convert connections into real business opportunities.

4. Increase Engagement with Smart Automation

Engagement is key to boosting content visibility on LinkedIn. Tools like Lempod allow you to join engagement pods, where members interact with each other’s content to amplify reach.

Meanwhile, Dux-Soup automates LinkedIn outreach, and Meet Alfred streamlines multi-channel engagement, including automated LinkedIn messages and follow-ups. These tools help build meaningful interactions without excessive manual effort.

5. Optimize Your Profile for Maximum Impact

A well-optimized LinkedIn profile boosts credibility and attracts opportunities. Turn on Creator Mode to access features like the ‘Follow’ button and showcase your expertise with relevant hashtags.

Make sure your profile stands out by using:

A high-quality profile picture and custom banner
A compelling headline that reflects your value proposition
A detailed experience section showcasing achievements
Relevant skills and endorsements to establish authority.

Get Started with a 7-day Free Trial Today - No Credit Card Required

Bluecast is a content creation tool specifically for LinkedIn. The platform uses AI to help B2B professionals create and manage content to grow their audience and drive revenue on LinkedIn. For example, you can repurpose content from various formats or craft original posts matching successful writing styles.

Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. It is perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.

The best part? You can start with a 7-day free trial today. No credit card is required.

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19 Best LinkedIn Tools For Branding And Growth