How To Go Viral On LinkedIn With These 11 Best Strategies
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It's frustrating to put time and effort into a LinkedIn post only to have it flop. You're not alone if you ask, "What went wrong?" Virality on LinkedIn requires more than posting when you feel like it or sharing updates about your life. There are strategies for crafting engaging content that will resonate with your audience, get them to take action, and boost your visibility on the platform. This article will teach you how to go viral on LinkedIn.
Bluecast's AI content tool for LinkedIn can help you achieve your goals. It takes the guesswork out of creating LinkedIn posts by using data to suggest which topics to cover and what elements to include to maximize engagement.
What is Considered a Viral Post on Linkedin?
On LinkedIn, a post is generally considered viral when it garners over 100,000 impressions and receives more than 500 likes.
While many posts might hit these numbers, there are exceptional cases where a post reaches 200,000 or even 500,000 impressions—and, in rare instances, even millions. Similarly, posts with thousands of likes and comments are uncommon in a typical feed.
The Unpredictable Nature of Virality
Achieving virality on LinkedIn isn’t guaranteed. Viral posts are inherently unpredictable and can span various topics and approaches. Often, their success comes down to timing, relevance, and a bit of luck.
Many users share stories of their posts unexpectedly going viral, which usually leads to an influx of followers, connection requests, and messages.
What It Means for Your Business
While a viral post can boost your follower count and expand your reach, it doesn’t always translate into leads or sales. Aiming for virality might be worth it if you desire to increase your network or simply get your name out there.
Remember that the new followers you gain might not always align with your target audience. The key is to balance your content strategy so that while you aim for broad engagement, you’re still focused on attracting the right people for your business.
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How to Go Viral on LinkedIn With These 11 Best Strategies
1. Set Goals and Shoot for Them
Think of each LinkedIn post as a targeted arrow in your professional quiver. You can fire off a few shots in random directions, but you won’t hit anything. Instead, hone your aim. Set a clear goal for each post.
For example, do you want to inspire, educate, or connect? Once you’ve locked in your target, your content will be sharper, more impactful, and aligned with your broader LinkedIn strategy.
2. Be Authentic and Add Value
In addition to that, it’s essential to infuse your content with authenticity as well. Authenticity allows your audience to connect with the real you, fostering genuine relationships. Sharing personal experiences, challenges, and even lessons learned adds a human touch that connects with your readers. We can’t stress enough how vital authenticity is on LinkedIn.
Share personal experiences, insights, and opinions that reflect your true self. This will help you build trust and establish credibility. Your content should also offer something valuable to readers. Whether it’s practical advice, industry insights, or thought-provoking ideas, ensure your audience gains something from reading your posts.
3. Know Your Audience
Understanding your target audience and creating content that addresses their needs is crucial for compelling audience insight. Imagine you’re a career coach aiming to connect with young professionals. Research shows this audience often seeks career growth, work-life balance, and skill development advice. You could tailor your content accordingly and share a post titled “5 Essential Skills Every Young Professional Should Master for Career Success,” providing actionable tips and guidance that directly address their challenges and goals. This approach drives a more significant impact and encourages them to share your content, benefiting both parties.
4. Hook Readers with a Killer Opening Statement
Your opening statement should grab attention and make people want to click and read more. Use action words and be concise. It should compel the reader to click that title.
I’ve found some of these opening statements to work well:
- Asking a rhetorical question
- How-to questions
- Starting with stories
5. Use Multimedia to Your Benefit
Using multimedia in your LinkedIn posts is essential because it makes your content more visually appealing and engaging. Visual elements like images, videos, and infographics enhance the visual appeal of your content. They help break up text, attract attention, and stand out from other posts.
One of my favorites is carousel posts like this about various tones of voice. This way, these posts aren’t just limited to text. Readers can quickly flip through the document, and the algorithm promotes the posts. This way, you will get more post engagement and higher visibility.
6. Use a Call to Action in Your LinkedIn Post
Using a call to action (CTA) in your LinkedIn posts is essential because it helps guide your audience towards a specific action you want, like sharing their thoughts or posting or reposting it to share the message. Of course, it can also be conversion-driven and lead to a subscribe or shop now type of action.
CTAs add purpose and direction to your content, increasing engagement and achieving desired outcomes. On average, including a link in your updates boosts engagement by 84% compared to those without links. When creating CTAs for your LinkedIn posts, ensure they are clear, concise, and relevant to your content.
7. Use Relevant Hashtags
Before using hashtags on LinkedIn, it is essential to conduct research. This involves checking the number of followers a hashtag has. To do this, simply enter the desired hashtag in the search bar on LinkedIn. Then, click on “contributions” and select a message related to the hashtag.
Here, you will find information about the number of followers associated with that hashtag. When posting on LinkedIn, always place your hashtags at the end of the post rather than within the text. This makes it pleasant for the reader to read your message. Adding clever hashtags can also increase the visibility of content.
8. Break Up Lengthy Texts
Let’s smash those walls of text! They can be pretty daunting. Instead, write short, sweet sentences that even a 14-year-old can easily understand. Now, when it comes to formatting, leave some breathing room between your catchy headline and the opening sentence.
Give it three or four hard paragraph breaks. Trust me, this adds an air of mystery. By hiding the following sentence from view, I’ll have readers itching to click that “see more” button.
9. Post Timing: When Your Audience Is Most Active
Your viral LinkedIn posts won’t go far if nobody’s around to see them. But how do you maximize your post’s reach? You must understand when your audience is most active on the platform. LinkedIn’s algorithm gives a thumbs-up to fresh content that gets the engagement rolling immediately.
Study your network’s activity patterns. When are they most likely to be online? It could be during their lunch break, early morning, or late afternoon. Experiment with different posting times and dig into the data. LinkedIn analytics is your trusty sidekick for this. It clues when your audience is most active and ready to engage.
10. Optimal Post Frequency: Striking the Balance
Posting regularly is tempting to stay on your connections’ radar, but don’t overdo it. Finding the right balance is key. Start with a posting schedule that’s manageable for you. Here, consistency is more important than bombing your followers multiple times daily.
Often, posting once a day or a few times a week is just right. Test the waters with different posting frequencies and monitor how it shakes your engagement and followers.
First-Hour Engagement
That first hour after your post drops is make-or-break. Why? The LinkedIn algorithm focuses on the early response your post pulls in. So, you’d want to get your close professional network involved in the action. Ask them to like, comment, and share your post in that first hour.
The more activity during this time, the more chances to get a viral LinkedIn post. Be genuine, and don’t hesitate to message a few close connections to request their support personally. A little push can go a long way.
11. Harnessing Comments, Shares, and Reactions
Engagement is more than just racking up numbers; it’s also about sparking a real conversation. When someone drops a comment on your post, dive in – ask questions, share more of your insights, and give them a shout-out for joining the discussion. If someone shares your post, be sure to say “thanks.” And think about returning the favor.
LinkedIn and other social media platforms are not a one-sided conversation. So, join the chatter on others' or company page posts and build connections. The more you connect with others, the more they’ll do the same when you put up your posts.
Why Aim for a Viral LinkedIn Post? Understanding the Benefits
One of the most immediate benefits of a viral post is the surge in visibility. When your post reaches a broad audience, your content appears in countless feeds, driving up impressions.
More impressions mean more people are exposed to your ideas and expertise, which can help build your reputation as a thought leader in your field. Over time, this heightened visibility makes it easier for potential clients, employers, or collaborators to find and engage with you.
Expanding Your Network
Viral content often attracts new followers and connection requests. People who find your post engaging or valuable will likely follow you for more insights. This increases the size of your network and helps you connect with like-minded professionals who appreciate your content.
An expanded network can lead to more opportunities, whether partnerships, job offers, or more significant influence within your industry.
Opening The Door to Enhanced Networking Opportunities
A popular post doesn’t just bring in new connections—it can also open doors for better networking. With more people engaging with your content, you gain more opportunities to interact directly.
Many LinkedIn users limit contact to second or third-degree connections, so by expanding your network, you can increase the pool of people you can reach out to. This can lead to more meaningful conversations and collaborations that might not have happened otherwise.
Creating Natural Lead Generation Opportunities
While going viral might not instantly fill your sales funnel, it creates a natural opening for lead generation. When someone likes or comments on your post, it signals that they’re interested in what you say.
This engagement can be leveraged into personalized conversations or follow-up messages, ultimately turning curious viewers into potential leads. The more engaging your content, the more opportunities you have to spark interest in your products or services.
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8 Topics That Goes Viral on LinkedIn
1. Career Advice: Navigating the Path to Professional Growth
Career advice is a perennial favorite on LinkedIn. Whether you're just starting or a seasoned professional, everyone is looking for insights to help them advance their careers.
Posts that offer tips on career growth, resume building, and navigating workplace challenges spark conversations and encourage shares. People appreciate actionable advice that they can implement immediately.
2. Candidate Experience: Sharing Insights on Recruitment and Onboarding
Almost everyone has been a job candidate at some point, so discussions about the candidate's experience naturally garner interest. Posts that delve into what companies are doing right or wrong regarding recruitment, interviews, and onboarding can be eye-opening.
Sharing personal experiences or best practices in candidate engagement not only informs but also helps build trust and transparency within the professional community.
3. Content Creation: How to Get People to Notice Your Work
Content creation is another hot topic on LinkedIn, mainly because many professionals rely on content to build their brands and drive business growth. Whether it’s sharing tips on copywriting, video production, or social media strategies, content that helps others improve their creative processes is widely appreciated.
This topic also attracts marketers, influencers, and business leaders constantly looking for innovative ways to generate engaging content.
4. "How (I/We/They) Made It" Stories: Unlocking Lessons for Success
Success stories have a magnetic pull—they inspire, motivate, and educate. Whether it’s a personal journey or a company’s success story, people love to hear how someone overcame challenges to achieve their goals.
These posts often break down the strategies, tactics, and mistakes made along the way, offering valuable lessons that others can apply in their own lives. Real, relatable success stories generate a lot of discussion and sharing on LinkedIn.
5. Side Hustles: Exploring New Opportunities for Income and Passion
In today’s evolving job market, many professionals are exploring side hustles to supplement their income or pursue their passions. Posts about side hustles resonate because they speak to the entrepreneurial spirit and the desire for flexibility and creativity.
Whether sharing tips on starting a side business or detailing personal experiences, these posts resonate with a broad audience.
6. Mindset and Personal Development: Building Resilience for Professional Success
Mindset is a topic that cuts across all professional and personal domains. Content that focuses on cultivating a positive, growth-oriented mindset can be incredibly powerful.
Posts discussing resilience, overcoming challenges, or everyday strategies for staying motivated often see high engagement. People are eager to learn how to improve their mindset, which directly impacts their professional success and personal well-being.
7. Work-Related Topics: Improving Our Day Jobs
Work is a central part of our lives, and LinkedIn is the perfect place to discuss how to make it better. Topics like remote work, hybrid models, four-day workweeks, and company culture often spark lively discussions. These posts address common challenges and share insights on how to create a more productive, engaging, and supportive work environment.
8. Network-Related Topics: Engaging Your Professional Community
LinkedIn is a social platform, so content that speaks directly to your network performs well. If your network comprises professionals in a specific field, posts related to that field are more likely to gain traction.
Whether it’s programming, marketing, or finance, tailoring your content to the interests and needs of your network can significantly boost engagement. The more relevant your topics are to your audience’s professional lives, the more likely they will interact with your content.
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Bluecast makes it easy to go viral on LinkedIn. The software helps B2B professionals create and manage LinkedIn posts that get noticed.
With Bluecast, you can repurpose existing content or create original posts that match successful writing styles. The software’s AI technology streamlines the process from ideation to scheduling, eliminating the bottlenecks that prevent LinkedIn's success.
Get started with a free trial today, no credit card required.
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