Becoming A Better LinkedIn Content Creator (8 Best Tips)
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With over 930 million members, LinkedIn is the largest professional networking platform in the world. Creating content on LinkedIn can feel like an intimidating endeavor for many people. What will my peers think? Am I an expert to even write about this? Will anyone care about what I have to say? These questions can cause a lot of anxiety for aspiring LinkedIn Content Creators. If you've ever felt this way, you're not alone. How to Go Viral on LinkedIn? The good news is that this article will show you how to become a better LinkedIn Content Creator so you can overcome these fears and start seeing the benefits of producing content on LinkedIn.
One of the best ways to get over the initial hurdles of creating content on LinkedIn is to use Bluecast's AI content tool for LinkedIn. The tool helps you generate ideas for content, outlines, and even entire posts to help you get started quickly.
Benefits of LinkedIn for Content Creators
LinkedIn Creator Mode helps you establish authority in your niche so people immediately know what to expect from you. When you turn on Creator Mode, you can select five topics or hashtags that reflect your expertise.
LinkedIn displays these choices directly beneath your profile photo. This helps you define your content focus and lets visitors know what you talk about before they dive into your posts.
Effortlessly Grow Your Audience
With Creator Mode, your profile's default “Connect” button switches to “Follow.” This small change makes it easier for people to subscribe to your content. Connections often require mutual approval, but a follow is instant and frictionless.
Your connections aren’t limited to those you manually approve—anyone interested in your insights can stay updated without needing direct access to your inbox.
Highlight Your Best Work
Your top content deserves more than a fleeting appearance on people’s feeds. LinkedIn Creator Mode amplifies your most valuable posts by prioritizing them in the featured and activity sections at the top of your profile.
Access Exclusive Publishing Tools
Content creators who turn on LinkedIn Creator Mode can access advanced tools that enhance engagement and credibility. These include:
- LinkedIn Live: Broadcast directly to your audience in real time and engage with them beyond static posts
- Newsletters: Build an engaged subscriber base that receives your insights directly in their inbox
- Audio Events: Host live discussions with your network, positioning yourself as a thought leader
Boost Your Discoverability
Visibility matters, and Creator Mode prioritizes content across your immediate network. LinkedIn’s algorithm amplifies posts from active creators, pushing them in front of people who have shown interest in similar topics—even if they’re not yet connected to you.
More discoverability leads to more inbound opportunities, engagement, and meaningful conversations.
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Becoming a Better LinkedIn Content Creator (8 Best Tips)
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1. Define Your Target Audience: Get Specific
Understanding your audience is crucial for developing a LinkedIn content strategy that drives engagement. Before you create a post, determine who you’re trying to reach. For example, are you targeting potential clients, industry peers, or recruiters?
Knowing your audience allows you to tailor your content to their needs and interests. Create detailed audience personas that outline their pain points, goals, and what kind of content they’re likely to engage with on LinkedIn.
Top tip: Utilize LinkedIn Audience Insights. This powerful tool provides valuable data on your audience's demographics, interests, and behaviours.
2. Take a Second Look at Your Profile: Optimize It for Your Success
An optimized LinkedIn profile is the foundation for growing on the platform. As a content creator, you should know how to captivate your profile visitors, such as:
- Using good graphics
- Presenting information clearly
Here are some tips you should apply when you revisit your profile:
- Use a professional headshot that shows your brand. If you specialize in creative content, you can be more casual but still look polished.
- Market your business on your profile banner. Top creators treat their banners as part of their content and look for ways to make them a tool for monetization.
- Be straightforward with your LinkedIn headline. In modern content, brevity is the winner, which also applies to your headline.
- Apply your content skills in your summary section. Be concise, but deliver what your profile visitors should know about my skills and services.
- Use the Featured section to showcase your work. Add links to your most significant projects, whether video or blog content. Make sure to use good visuals for your featured works, too.
3. Choose the Right Content Formats: Variety Is Key
Once you’ve identified your audience, the next step is to choose the correct content formats. LinkedIn supports various formats, including:
- Text posts
- Articles
- Images
- Carousels
- Videos
- Polls
Consider what type of content your audience finds most engaging. Using a tool like Bluecast, you can generate AI-powered LinkedIn posts tailored to your audience, helping you create high-quality content consistently.
Top tip: Change it up regularly. Constantly posting super-long posts can get tiring for you and your audience. Test out various formats to keep your posts fresh.
4. Establish a Posting Schedule: Consistency is Key
Consistency is key when creating content. Establishing a regular posting schedule helps keep your audience engaged and shows that you are an active participant in your industry.
Plan your content and use scheduling tools to ensure your posts go live optimally. Bluecast can help you create engaging posts and schedule them for the week, saving you time and allowing you to maintain a steady flow of content.
5. Build Strong Engagement on LinkedIn: Engage with Purpose
Engagement is the lifeblood of your LinkedIn presence. You boost your visibility and foster meaningful connections by actively interacting with others. Here's how to make the most of engagement:
Comment and Like Strategically
Engaging with other people’s content is just as crucial as creating my own. Show support for other users' content by leaving thoughtful comments and likes. This demonstrates your engagement in the community and encourages others to reciprocate.
Create Meaningful Connections
Building a strong LinkedIn network isn’t just about the numbers; it’s about the quality of your connections. Focus on connecting with people relevant to your industry and professional goals.
Send personalized connection requests explaining why I want to connect and how I can provide value to each other. Once connected, engage with their content and initiate meaningful conversations to build lasting relationships.
Develop a Daily Engagement Routine
Dedicate daily time to interacting with my network to stay top-of-mind with my connections and increase my visibility. This could involve responding to messages, commenting on posts, or sharing relevant content.
By developing a daily engagement routine, you can steadily grow your influence and network on LinkedIn.
6. Learn from the Best Creators: Analyze and Adapt
To create top-notch content, watch what other successful LinkedIn creators in your niche are doing. By studying their content, you can gain valuable insights and inspiration for your posts.
Analyse Top Creators in My Niche
Take note of what types of content the top creators in your industry are posting and how their audience engages with it. Look at:
- Content Types: What content do they frequently share (e.g., articles, videos, infographics)?
- Engagement: Which posts receive the most likes, comments, and shares?
- Topics: What topics do they cover that resonate with their audience?
- Visuals: How do they use images, videos, and other visuals to enhance their content?
- Frequency: How often do they post? What is their posting schedule?
By analysing the strategies of successful LinkedIn creators, you can identify best practices and apply them to your content.
7. Stay Updated on LinkedIn Trends: Keep It Fresh
LinkedIn is constantly evolving, with new features and trends emerging continually. Stay up-to-date with the latest updates and trends to keep your content fresh and relevant.
To stay informed and adapt your strategy as needed, follow LinkedIn’s marketing blog, join LinkedIn groups, and participate in industry webinars.
8. Experiment and Adapt: Be Flexible
The key to a successful LinkedIn content strategy is flexibility. Don’t be afraid to experiment with different types of content, posting times, and engagement tactics to see what works best for you.
Monitor your LinkedIn analytics to track the performance of your posts and adjust your strategy accordingly. What works for one person might not work for another, so finding your unique approach is essential.
Bluecast: AI-Powered LinkedIn Content for B2B Growth
Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks.
Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. It is perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.
Get started with a 7-day free trial today; no credit card is required.
Common Mistakes to Avoid as a LinkedIn Content Creator
LinkedIn serves various purposes. Users turn to the platform to find investors, expand social networks, build personal brands, stay updated with industry news, and find work partners.
Creators get the most out of the platform by setting clear goals and knowing what they want to accomplish with their accounts. Defining why you want to create LinkedIn content and how it will support your career will help you get the most out of the platform.
Target the Right Audience for Your LinkedIn Content
Targeting is the basis of almost all marketing activities. We need to know our audience to create hard-hitting messages that will help address the pain points of our intended audience. LinkedIn allows us to get as specific as possible with our target audience, explore different profiles, and identify the issues people in a particular field or sector might have.
Defining the audience is also essential for expanding your list of connections. If the goal is to find investors, there’s no need to add engineers who are unlikely to be interested in the content you share.
Provide Value Before Promoting Your Business
One of the biggest mistakes LinkedIn content creators make is treating the platform like a sales pitch rather than a space for meaningful conversations. While promoting your business, services, or achievements is essential, LinkedIn is, first and foremost, a networking and thought leadership platform.
Focus on providing value before promoting anything. Share insights, tell stories, and spark discussions. When you mention your business, frame it in a way that helps your audience rather than making it feel like an advertisement.
A good rule of thumb:
- 80% value-driven content
- 20% promotional
Stay Consistent With Your LinkedIn Content Posting Schedule
Success on LinkedIn requires consistency. Many creators start strong, posting regularly, only to lose momentum after a few weeks. Others post occasionally but don’t take the time to engage with their audience, which limits their reach and credibility.
Create a content schedule that you can realistically maintain—whether posting 2-3 times a week or daily. But consistency isn’t just about posting—it’s about interacting with your audience. Respond to comments, engage with other creators' posts, and actively participate in conversations.
Track Your LinkedIn Content Performance
Many LinkedIn creators post content without ever checking how it performs. Without reviewing analytics, you won’t know what resonates with your audience and what needs improvement.
Use LinkedIn’s analytics tools to track impressions, engagement, and follower growth. Pay attention to what posts generate the most interaction, which topics spark discussions, and which formats (text, video, carousels) work best. Adjust your strategy accordingly to maximize impact.
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5 Best Tools for LinkedIn Content Creators
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1. Bluecast: Your AI Content Assistant for LinkedIn
Bluecast empowers B2B professionals to amplify their LinkedIn presence through AI-powered content creation and management, helping them grow their audience and drive revenue without the typical content creation bottlenecks.
Whether you're repurposing existing content from various formats or crafting original posts that match successful writing styles, Bluecast's AI content tool for LinkedIn streamlines the entire process from ideation to scheduling. It is perfect for marketers, founders, and agencies looking to maintain a consistent, engaging LinkedIn presence that delivers business results.
Get started with a 7-day free trial today; no credit card is required.
2. Canva: The Best Visual Design Tool for LinkedIn Content Creators
Canva is a top-notch designing tool that empowers users to easily create stunning visuals. Its user-friendly interface and extensive feature set make it an essential tool for marketers, designers, and businesses looking to enhance their visual content.
Canva offers a wide range of features designed to streamline the design process and enhance collaboration:
- Design and Publishing: Create and publish high-quality visuals for various platforms.
- AI-Powered Design Tool: Utilizes AI to assist in designing, making the process faster and more intuitive.
- Workplace Tools: These include tools to improve productivity and streamline workflows.
- Collaboration: Allows multiple users to work on the same project, facilitating teamwork.
- Brand Management and Controls: Helps maintain brand consistency with customizable brand kits.
- Team Management and Permissions: Enables efficient team roles and access permissions management.
- Apps and Integrations: It integrates with various apps and platforms for enhanced functionality.
- Security: Ensures data security and privacy.
- Storage and Organization: It offers ample storage and organization features for easy asset access.
- Support and Services: Provides comprehensive support and services to assist users.
Canva offers plans tailored for different needs:
- Canva Free: $0/month
- Canva Pro (1 Person): $4/month
- Canva Team (Minimum of 3 Persons): $3/person/month
For more information, visit Canva.
3. Taplio: The Powerful Tool for LinkedIn Content Creation
Taplio is a sophisticated tool designed to streamline and enhance LinkedIn content creation and management. It leverages AI to assist users in generating engaging content and managing their LinkedIn presence more effectively.
Taplio pricing plans:
- Starter Plan ($32/month): Includes content inspiration, advanced scheduling, and personal analytics.
- Standard Plan ($49/month): This adds AI-powered content generation and relationship-building features.
- Pro Plan ($149/month): Offers higher limits for AI and relationship-building features, plus access to a comprehensive lead database.
For more detailed information, visit Taplio.
4. Lempod: The Engagement Boosting Tool for LinkedIn
Lempod is a LinkedIn engagement automation tool designed to boost the visibility and reach of your posts by leveraging the power of engagement pods. It helps users increase their LinkedIn presence through automated interactions.
Lempod pricing plans:
- Marketplace Plan ($9.99/month): Join any number of pods, create your pod with up to 50 members, and post three times every 24 hours.
- Private Business Pod Plan ($3.99/user/month): This is designed for businesses to create dedicated pods for their teams with full support and analytics.
For more detailed information, visit Lempod.
5. Kleo: Your Personal LinkedIn Content Research Assistant
Kleo shows you the best-performing posts in your industry right inside your LinkedIn account. See what's trending today and filter top content by topic. Study what makes viral posts work and what made your favorite profiles go big. These insights are a few clicks away.
Use Kleo when you’re posting, too. The handy sidebar formats your words ideally before you schedule them. You can preview exactly how posts will look, including what shows before the “Learn more.”
Filter viral content from the past 24 hours or week. Learn from top creators in your space. Kleo removes the guesswork so you can focus on writing content that resonates.
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- LinkedIn Banner
- How To Add Resume To LinkedIn
- LinkedIn Resume
- Upload Resume To LinkedIn
- LinkedIn Open To Work
- Add Resume To LinkedIn
Get Started with a 7-day Free Trial Today - No Credit Card Required
Bluecast helps B2B professionals boost their LinkedIn presence. Their AI-powered tool streamlines the entire process of creating content for LinkedIn, making it easier to grow audiences and drive revenue.
Users can create original posts or repurpose existing content from various formats to develop engaging LinkedIn posts and articles. Whether you’re a marketer, founder, or agency professional, Bluecast can help you maintain a consistent LinkedIn presence that delivers business results.
How Can Bluecast Help You Grow on LinkedIn?
Bluecast accelerates LinkedIn success by removing common content creation bottlenecks. For instance, the platform can help you produce high-quality posts and articles, so you don’t have to worry about writer’s block. Bluecast quickly generates ideas for your LinkedIn content, allowing you to overcome creative hurdles and maintain a steady flow of posts.
Next, the AI tool can draft entire posts based on your input and preferred writing styles. You can even get suggestions for images and hashtags to boost your content’s performance. Bluecast makes it easy to schedule your posts so you can map out your LinkedIn strategy well in advance.