What Happened To Creator Mode on LinkedIn?

Creator mode on LinkedIn is a helpful tool for building authority and connecting with your audience on the platform. It allows you to showcase your content on your profile, attract followers, and unlock features to help you monetize it. Turn on creator mode LinkedIn for your first step if you want to grow your presence and make the most out of the platform as a LinkedIn content creator.

In this post, we’ll discuss the AI content tool for LinkedIn, what’s new with creator mode, and how it differs from regular profiles and business pages.

What Happened to Creator Mode on LinkedIn?

Person Using Laptop - Turn On Creator Mode LinkedIn

If you’ve been poking around your LinkedIn profile lately wondering, “Hey, where did Creator Mode go?” You’re not alone. As of mid-2024, LinkedIn quietly removed the ability to turn Creator Mode on or off. But here’s the good news: you can still be a creator on LinkedIn, just without the label.

All the tools with Creator Mode, like content analytics, featured posts, and the Follow button, are still here. You don’t have to toggle anything. LinkedIn just made those features available to everyone by default.

Why Did LinkedIn Get Rid of It?

Not everyone loved the creator label. Think about it. LinkedIn isn’t TikTok or YouTube. Its users are:

CEOs
Consultants
Thought leaders
Directors

Many post regularly but don’t necessarily see themselves as content creators. They felt the term didn’t match their professional identity.

Creator Focus

And those folks? They often pay for LinkedIn’s core business, aka:

Premium features
Ads
Enterprise tools

Instead of separating creators from everyone else, LinkedIn decided to offer creator features to all users.

What LinkedIn Said About It

In an announcement from February 1, 2024, LinkedIn said: “Two years ago, we launched Creator Mode so members could unlock access to more sharing tools, analytics, and set up their profile to show their audience what they post about on LinkedIn…In the coming months, we’ll be opening up creator tool access to all members, investing in the tools you’ve told us work best, and removing the need to toggle creator mode on & off.”

Translation? You still have the same power to grow your audience, share your ideas, and analyze your impact, now without needing a switch.

So What Should You Do Now?

Keep creating
Post content
Use hashtags
Share your insights

The tools are still there. You just don’t need to flip a switch to access them. Whether you’re a marketing strategist, business coach, engineer, or entrepreneur, LinkedIn wants everyone to have access to tools that help them grow their presence and influence.

Want help developing your LinkedIn presence? Check out Becoming a LinkedIn Creator: A Comprehensive Guide for strategies that work in 2024 and beyond.

What Features are Still Available (and Where to Find Them)

Person Working - Turn On Creator Mode LinkedIn

One of the standout features that remains after the changes to Creator Mode on LinkedIn is the Follow button, which replaces the traditional Connect button. This is especially useful for public-facing profiles. Instead of encouraging private connections, the Follow button lets users build an audience to engage with their content.

If your profile is set to public and you post often, this button helps people engage with your content without needing to connect first. You can customize this in Settings > Visibility > Followers to choose whether people Follow or Connect by default.

Hashtag Topics

Remember those five hashtags you added in Creator Mode? They’re still around, but you won’t find them in a toggle section anymore. In your About section, post history, and do the talking.

LinkedIn’s algorithm picks up on that and makes it easier for others to discover you in search and feeds, if you’re still consistently posting about:

#MarketingStrategy
#Leadership
#TechTrends

Profile Optimization

Add keywords and topics to your About section, and weave them into your headlines and content to stay discoverable.

Featured Section & Profile Highlights

These are still gold for personal branding, and they’re not going anywhere. The Featured section remains a great place to showcase top posts, media, website links, case studies, and more.

For a reason, it's front and center on your profile, use it to drive attention where you want it most. Add/edit via your profile:

Scroll to “Featured”
Hit the little “+” button to showcase content or links

LinkedIn Live, Newsletters, and Audio Events

Good news, these are still available! They’re no longer tied to Creator Mode, so you don’t need to meet any “creator” requirements to use them. As long as you follow LinkedIn’s eligibility guidelines, you can:

Host LinkedIn
Live sessions
Launch a Newsletter
Host Audio Events

Visit LinkedIn Help or your Profile Tools section to apply for or manage these features.

Creator Analytics (Now Built Into Posts)

Analytics didn’t disappear—they just got smarter. Instead of a “creator dashboard,” LinkedIn now bakes these insights right into your content. Every post you share now has performance stats:

Impressions
Engagement
Demographics of your audience and more

These insights help you understand what’s resonating, and with whom. Check post analytics by clicking “View analytics” below any recent posts.

Integrated Tools

Creator Mode as a setting may be gone, but its spirit lives on in your profile. All the tools are still there; they’ve just been baked into LinkedIn’s core experience so that anyone, not just “creators,” can build a personal brand, grow an audience, and post with purpose.

How to Maximize Your LinkedIn Presence Without Creator Mode

People Working - Turn On Creator Mode LinkedIn

An optimized LinkedIn profile can set you apart in a crowded digital space. It’s not just about having a profile. It’s about crafting a profile that stands out to people and the LinkedIn algorithm. You want to be visible and memorable when someone lands on your profile.

This process starts with keyword optimization. Think of the terms your target audience or potential employers will likely enter into the search bar. Integrating these keywords into your headline and about section isn’t just bright. It’s strategic. This practice ensures you appear in relevant searches to facilitate connections with the right opportunities.

Network Expansion

Increasing your network on LinkedIn isn’t just about boosting your numbers. It’s about building meaningful relationships. Start by proactively seeking professionals in your industry and related fields. These connections need to add names, representing:

Potential mentors
Collaborators
Avenues for new opportunities

Personalize your connection requests to show a genuine interest in forging a meaningful bond. Generic messages won’t suffice for those seeking innovation. Tailoring your approach shows sincerity in building connections that matter. Underestimate the power of utilizing existing contacts.

Warm Outreach

A warm introduction can unlock doors that cold email outreach cannot. Engagement extends beyond connection requests.

Create Quality Content

To truly stand out on LinkedIn, you must excel at creating top-notch content that resonates with your audience. This includes creating:

Insightful articles
Compelling videos
Engaging infographics

Consistency is essential, but it goes beyond mere frequency. You must deeply understand your target audience and tailor your content to their:

Interests
Needs

Valuable Curation

You can be a valuable asset within your network by prioritizing content curation. This means offering information, actionable insights, and innovative solutions through:

Articles
Blog posts
Infographics

Diversifying your content types, including videos and images, is essential for catching attention in a crowded feed. Sharing high-quality content at strategic intervals ensures maximum visibility and impact, helping cultivate a loyal following.

Smart Use of All Features

When you want to improve your LinkedIn presence, you must capitalize on its distinctive features to enhance your professional presence. Leveraging these features isn’t merely a display of prowess; it’s a strategic move to gauge engagement and ensure you meet your objectives.

Let’s explore how you can harness these features to your advantage:

Publish articles and share posts on LinkedIn, incorporating pertinent keywords and internal links.
In your posts or profiles, use hashtags that resonate with your skills and talents. For business purposes, utilize hashtags related to your products and company.
Incorporate a call-to-action website link in your profile’s introduction section to steer traffic to a website, product demo, or even your Git profile.
Customize the CTA text of the link (up to 30 characters) to maximize its effectiveness.

Monitor Analytics

After sharing content, keeping a close eye on your analytics is important. A successful LinkedIn marketing manager needs more than observing data. Delving into insights and utilizing analytics tools to refine and tweak your approach is essential. LinkedIn is a dynamic platform that demands regular review and updating of your marketing strategy to ensure it remains relevant and impactful.

Stay on top of new features and trends, and be ready to adjust your tactics accordingly. LinkedIn analytics can help you identify:

The most effective content types
Peak activity times
The audience segments most engaged with your content

Competitor Analysis

To pinpoint the areas where you diverge from your competitors, monitoring their activities closely is crucial for career success.

Build Your Brand

Establishing your brand involves positioning and promoting yourself as a distinct professional, highlighting your unique skills, expertise, and values that set you apart from others in your field. It’s about crafting a presentation that resonates with your target audience and enables you to distinguish yourself in a competitive environment.

To build your brand, leverage networking opportunities and connections to amplify your presence. Once established, utilize platforms like LinkedIn to showcase your brand through:

Your profile
The content you share

Consistent Branding

Share articles, videos, and infographics that reflect your expertise and knowledge, ensuring consistency in:

Colors
Logos
Imagery
Tone of voice across all your content

What This Means For Personal Branding And Thought Leadership

Man Using Laptop - Turn On Creator Mode LinkedIn

When LinkedIn quietly phased out Creator Mode in mid-2024, it wasn’t just removing a toggle signaling a shift in how the platform views content creation. And honestly? It might be one of the best moves they’ve made for professionals who want to stand out.

LinkedIn Is Leveling the Playing Field

By integrating creator tools into everyone’s profile, LinkedIn says, “You don’t need to be labeled a creator to create.” That’s a significant shift.

Instead of making content creation feel like a niche feature reserved for influencers, LinkedIn is normalizing it for all professionals, from CEOs and consultants to career changers and small business owners. You no longer have to flip a switch to be seen as someone worth listening to. It’s all about how you use the tools, not whether you turned them on.

You Can Still Stand Out Without a Special Mode

Losing Creator Mode didn’t remove your ability to lead with thought, spark conversation, or build a strong brand. If anything, it removed the barrier that made content creation feel exclusive.

Here’s how you can still differentiate yourself:

Post consistently with value-driven insights and experiences
Use the Featured section to highlight top content, media, or offers
Leverage native tools like newsletters, live video, and post analytics
Optimize your headline and About section with precise positioning and keywords

Thought Leadership Is Now About How You Show Up

With content tools now baked into the platform for everyone, your edge comes from your message, not a mode. That’s where storytelling, expertise sharing, and community engagement become your best friends.

Storytelling

Share behind-the-scenes looks at your business, lessons learned, or origin stories that humanize your brand

Expertise sharing

Teach what you know
Break complex ideas into relatable
Practical insights

Engagement

Start conversations
Ask questions
Reply to comments

The Algorithm And Your Audience Love It

People follow people
You're already winning if your content helps others think
Learn, or feel seen

You're already winning if your content helps others think, learn, or feel seen.

You’re Already a Creator—No Button Required

LinkedIn's removal of Creator Mode wasn’t a downgrade. It was a vote of confidence in its users. Whether you're a seasoned professional or just looking to find your voice, the platform is now designed to amplify your ideas, and no labels are necessary.

Share your insights
Tell your story
Build your brand

You're already equipped to lead the conversation.

Get Started with a 7-day Free Trial Today - No Credit Card Required

Bluecast boosts the LinkedIn presence of B2B professionals through AI-powered content creation and management. The software helps them grow their audience and drive revenue without the typical content creation bottlenecks.

Marketers, founders, and agency professionals can repurpose existing content and craft original posts that match successful writing styles. Bluecast streamlines the entire process from ideation to scheduling.

What Happened To Creator Mode on LinkedIn?